week 5 persuasion and proppaganda Flashcards
weapons of persuasion : reciprocation
A. people feel indebted to those who do something for them, creates sense of obligation to return
B. eg: samples - buying the product
weapons of persuasion : commitment and consistency
A. publicly committing to something makes people more likely to follow through
B. eg: posting you are gonna do a work out trendw
weapons of persuasion : social proof
A. When people are uncertain about a course of action they will look at people around them to guide their decisions and actions
B. guilt people into certain behaviours by suggesting other people do something a certain way or that people are already doing this and we should join them
weapons of persuasion : liking
A. people say yes to people they like over people they dislike
B. people who look good
C. we give authority to someone who is professional or attractive
weapons of persuasion : authority
A. people who have titles, experties or education, people tend to obey authority by following the lead of authority figures
weapons of persuasion : scarcity
A. A sense of urgency makes people do something
B. eg: “this item is almost sold out”
C. seen in conspicuous consumption
propaganda
the deliberate and systematic attempt to shape perceptions and manipulate cognitions and direct desired behaviour
* justifies colonialism
* a mode of discourse intended to persuade, to manipulate and to indoctrinate its audience into accepting policies that might be contrary to their self interest
bandwagon
sense that everyone is doing this
* you want to fit in and do it to
* the implication that you must join in to fit in
name calling
a negative word or feeling is attached to an idea product of person
* using negative words usually in politics to turn you against a competing person without giving evidence or facts
glittering generality
a negative word or feeling is attached to an idea product of person
* using negative words usually in politics to turn you against a competing person without giving evidence or facts
- the plain folks appeal
the idea, product or person that is associated with normal everyday activities
* average joe
* you see this often in photo ops where politicians are photographed engaging in everyday environments
Testimonials
a famous person endorses an idea or product or person
* public feels like they trust their opinion
Disinformation
intentionally false or inaccurate information spread on purpose
* not the same as misinformation
* it is an act of deception and false statements to convince someone of untruth
