Chapter 3 Flashcards
1
Q
Definition of the range
A
A set of variations of the same product category
2
Q
Definition of the line
A
A group of related products marketed by the same company
3
Q
How can we define a range?
A
-The number of line of the product;
-The declination to several models;
-The global sum of the products.
4
Q
What are the benefits of expanding the range?
A
-To have the most complete range, which will bring the most customers;
-The performance of the product life cycle will be better.
