Chapter 4

Question 1

What are the 3 different types of design?

Answer 1

-The industrial–> To optimise functions;
-The corporate–> All about graphics;
-Commercial–> Office design.

Question 2

What are the 4 criteria of a good design?

Answer 2

-Being attractive;
-Being functional;
-Being easy and not too expensive;
-Being consistent with he values of the brand.

Question 3

Definition of a packaging

Answer 3

All the activity of designing and producing the container for a product

Question 4

What are the 3 levels of a packaging?

Answer 4

-Primary–> for retail packaging, the first thing we’ll see;
-Secondary–> to protect the product;
-Tertiary–> In use in warehouses to ship the products.

Question 5

What’s the use of the visual presentation?

Answer 5

-To convince a customer to buy the product;
-To forward important informations.