chapter 8 - non price competition

Question 1

6 types of promotion

Answer 1

1. advertising
2. packaging
3. direct sales
4. sponsorship
5. sales offer
6. digital

Question 2

how does digital marketing collect info about customers ( 3 ways )

Answer 2

1. cookies
2. big data
3. micro - marketing

Question 3

over gaming

Answer 3

product and brand placement within games

Question 4

influencers

Answer 4

someone in your niche or industry with sway over your target audience

Question 5

distribution

Answer 5

how the product or service gets from the producer to the consumer or user

Question 6

4 channels of distribution

Answer 6

1. producer
2. wholesaler
3. retailer
4. customer

Question 7

wholesaler

Answer 7

is a person whose business is buying large quantities of goods and selling them in smaller amounts

Question 8

8 advantages of digital distribution to customers

Answer 8

1. easy to compare price and reviews
2. can search up precisely what is wanted
3. no crowds or congestion
4. shop at the most conventional time
5. no geographical limit
6. choice
7. possible environmental benefits
8. micro marketing

Question 9

7 disadvantages of digital distribution to customers

Answer 9

1. no face to face support
2. added distribution costs
3. waiting time
4. can’t instantly see or feel products
5. cookie prices
6. returns
7. inequality in Internet access

Question 10

7 advantages of digital distribution to businesses

Answer 10

1. lower start up cost
2. lower production costs
3. reach consumers globally
4. fast payment processing
5. gather data for market research
6. lower fixed costs
7. no excess supply - respond to changes in demand

Question 11

9 disadvantages of digital distribution to businesses

Answer 11

1. loss of control over distribution line
2. requires advanced skills
3. going to have to keep supply somewhere
4. comparison sites
5. no customer service
6. customers must have internet access
7. digital tech needs to be updated
8. fraud
9. not going to get passing trade

Question 12

what do all marketing attempt to increase

Answer 12

price inelasticity of demand in some way

Question 13

7 types of price competition methods

Answer 13

1. penetrative
2. predatory
3. skimming
4. psychological
5. cost plus
6. discrimination
7. market competition

Question 14

6 types of place competition

Answer 14

1. distribution channels and long tail
2. supply chain
3. etailing
4. positioning
5. ethics and impact
6. wholesale and retail

Question 15

7 types of product competition

Answer 15

1. product portfolio
2. packaging
3. ethics and CSR
4. quality
5. features
6. brand power
7. logo and name

Question 16

4 types of promotional competition

Answer 16

1. guerrilla marketing
2. mass media
3. product placement
4. offers and competitions