Module 1: Research Methods

Question 1

case study

Answer 1

exploring a single case or situation in great detail. Information may be gathered with the use of observation, interviews, testing, or other methods to uncover as much as possible about a person or situation

Question 2

content analysis

Answer 2

involves looking at media such as old texts, pictures, commercials, lyrics or other materials to explore patterns or themes in culture

Question 3

Hawthorne effect

Answer 3

individuals tend to change their behavior when they know they are being watched

Question 4

observational studies

Answer 4

also called naturalistic observation, involves watching and recording the actions of participants

Question 5

reliability

Answer 5

when something yields consistent results

Question 6

secondary content analysis

Answer 6

archival research, involves analyzing information that has already been collected or examining documents or media to uncover attitudes, practices or preferences

Question 7

survey

Answer 7

asking a standard set of questions to a group of subjects

Question 8

validity

Answer 8

when something yields accurate results