LESSON 3 Flashcards
Channels or ways we use
to transmit or communicate
messages; communication tools.
Media
Consisting of paper and ink,
reproduced in a printing process
that is traditionally mechanical.
Print Media
kinds of print media
Text Media
Visual Media
A simple and
flexible format for conveying ideas,
whether handwritten or printed.
Text Media
Pictures, photos,
images and graphics used to channel
communication using the sense of
sight.
Visual Media
refers to the art
and technique of arranging the
visual component of the written
word; features textual designs with
optical illusions to improve
readability and help convey
meaning.
Typography
Reaches target audiences using
airwaves as the transmission
medium (radio and television)
Broadcast Media
kinds of broadcast media
Audio Media
Multimedia
Uses audio or voice
recording as a medium in the
delivery of information to appeal to
the auditory sense.
Audio Media
Concerned with
computer-controlled integration of
different media types where every information can be stored,
communicated and handled
digitally.
Multimedia
Term used to integrate the different
technologies emerging on one
digital platform to organize and
distribute content.
New Media
The merging of different
equipment and tools for
producing and distributing news
through digitization and
computer networking.
Media Convergence
Synergy of communication,
content, and computing in the
digital world
Media Convergence
Allows media to be produced
and distributed on multiple
devices
Technological Convergence
examples of broadcast media
Radio and TV
