Typography Flashcards
1
Q
What’s a typeface
A
A style of text you can use (Garamond, Ariel, Calibri)
2
Q
What’s a font
A
A specific letter type you can use (italic, bold)
3
Q
What are the 4 categories of typeface
A
Sans serif - rounded and modern
Serif - sharp edges and old fashioned
Script - handwritten and cursive
Display - contains illustrations within
4
Q
What is leading?
A
The spacing between lines of text
5
Q
What is kerning?
A
The spacing between 2 individual letters
6
Q
What is tracking
A
The horizontal spacing between letters
7
Q
What are rivers?
A
The gaps between words in a paragraph due to alignment
8
Q
What is a body text/copy?
A
The text that forms the main content of a book/magazine/website
