1D qualitative research Flashcards
4 common methods of qualitative research data collection
- interviews (semi structured, narrative, in depth)
- Focus groups
- Action research
- Participant (or non-participant) observation
What sort of questions is qualitative research often used to answer?
- How
how to different patients view their illness?
- What?
What influences parents decisions to vaccinate their children?
- Why?
Why would some patients decline information about their condition?
Qualitative research data collection: semi structured interviews
- researcher uses the same topic guide for each interview but not rigid questions
- issues arise naturally but same key questions to guide interview
- suitable when the researcher already has some grasp of what is happening within the population in relation to the study topic
-interviews can be more comfortable for some people discussing certain topics - participants can feel they need to give answers which meet interview approval
- interviews can help generate new ideas and topics around an issue
- good for exploring peoples accounts of experiences and beliefs
Qualitative research data collection: narrative interviews
- unstructured interviews allowing a participant to tell their own story with only prompting from the interviewer
- researcher simply has a lost of topics they would like the participant to talk about
- aim is to determine the types of things that are happening rather than the frequency of predetermined things the interviewer already believes is happening
Qualitative research data collection: in depth interviews
- aim to obtain a rich, deeper understanding of the topic of interest
- participants thoughts, beliefs, attitudes and behaviours may be probed deeply to identify underlying concepts that the researcher analyses to generate theory surrounding the research topic
-good for exploring peoples accounts of experiences and beliefs
Qualitative research data collection: focus groups
- group interview
- aims to capture the interaction between participants on topics supplied by the interviewer
- the main purpose is to evoke a level of respondents attitudes, feelings, beliefs of experiences which is not otherwise available when using methods such as interviews
- these are more likely to be revealed via the social gathering and interaction that a focus group creates
- shared experiences and beliefs can be explored
- generates large amount of data in a relatively short period of time
- explores how or whether people come to a consensus view point
- Limited by the researcher having little control over the interaction other than keeping participants on topic
- can be difficult to align diaries etc to set up focus group
- limited that the researcher cannot guarantee confidentiality or anonymity
Qualitative research data collection: action research
- the people under study (eg service users) are actively involved in the research
- action research enables researchers to make changes to projects during the course not simply at the end
- aims to change practice as well as study it
- involves people who would not normally be involved in research
- often used in community development
-also particularly useful in evaluation and assessing health needs - it can use innovative methods such as drama and creative arts
Qualitative research data collection: participant (or non-participant) observation
- researcher actively takes part in setting in which they conduct their research
-ie if study is looking at waiting room rules in a GP practice then researcher would sit in the waiting room - observation can be conducted as a participant (ie nurse in hospital) or non-participant (ie sits in meeting but does not contribute)
- immerse the researcher in the people under study
- useful for gaining insight into subcultures that are not usually open to study/ observation
- explores what people actually do rather than what they say they do
- observation can involve a number of methods (ie unstructured conversations, illustrative materials such as floor maps, videos etc)
- limited by observer bias (the presence of the observer may change behaviours)
- limited by difficulty reproducing the data
3 criteria for judging qualitative data quality
- criteria are very similar to those for Quantitative research
- reliability and validity are based on a positivist perspective- that there is one true answer to the study question. Much qualitative research follows a constructivist tradition (that research may yield several valid perspectives depending on who conducts it where and when)
RELIABILITY
- degree to which the data is consistent and repeatable
VALIDITY
- the extent to which the findings reflect what is ‘true’
GENERALISABILITY
- the applicability of the findings to other settings
Methods for improving the quality of qualitative data collection
1 DATA COLLECTION TOOL
Have a single data collection tool used by all researchers (ie topic guide) for all interviews/focus groups etc
- SINGLE RESEARCHER
Use a single researcher for all interviews/ focus groups all agree a common approach amongst multiple researchers - STANDARDISED TRAINING
deliver the same training and written material to all researchers to keep participants on the study topic - RECORD KEEPING
use recordings if possible to reduce need to take notes and ensure an accurate record is kept
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Contribution of qualitative research to public health research and policy
The principle contributions of qualitative research to public health research and policy fall into 3 key areas:
- PUBLIC HEALTH RESEARCH AND POLICY FORMULATION
- PUBLIC HEALTH RESEARCH AND POLICY DEVELOPMENT
- PUBLIC HEALTH RESEARCH AND POLICY EVALUATION
-explain the outcomes found
- identify unintended consequences
How does qualitative research contribute to public health research and policy formulation?
Can assist with establishing research questions or policy problems
Can help define the boundaries of an issues
can help create a contextual understanding of an issue (how it developed and who is central to addressing it)
How does qualitative research contribute to public health research and policy development?
Qualitative research can be used to to establish which questions to ask in research and how to interpret the responses
ie qualitative research was used to develop questions on a sexual dysfunction for a national survery
How does qualitative research contribute to public health research and policy evaluation?
- quantitative research may demonstrate that an intervention worked but qualitative research may be able to establish why it worked
- by asking questions qualitative research can reveal outcomes which were not expected consequences of the intervention.