Quantative & qualitative data Flashcards
1
Q
What is Quantitative data?
A
Participants provide responses in a numerical format or responses can easily be collated into numerical format.
2
Q
What is qualitative data?
A
Non-numerical data. Participants provide explanations for their thoughts, beliefs and behaviour.
3
Q
How is qualitative data collected?
A
Through methods of observation, one-to-one interviews, conducting focus groups, and similar methods.
4
Q
What are the strengths of quantitative data?
A
- Objective
- Reliable
- Easy to compare
- Statistics can analyse large groups
- Short and quick
5
Q
What are the weaknesses of quantitative data?
A
- Reductionist (lacks in-depth detail about why people believe or behave the way they do)
- Lacks validity
6
Q
What is the strengths of qualitative data?
A
- Holistic - conveys meaning and individuality
- Highly valid
- Provides in depth detail
7
Q
What are the weaknesses of qualitative data?
A
- Subjective
- Unreliable
- Hard to make comparisons
- Hard to analyse large groups
- Time consuming
