Theme 1.3.5 Flashcards
1
Q
Boston Matrix
A
analyses a product portfolio according to the growth rate of the market and the relative market share of products within the market
2
Q
extension strategies
A
methods used to prolong the life of a product
3
Q
marketing strategy
A
a set of plans that aim to achieve a specific marketing objective
4
Q
product lines
A
a group of products that are very similar
5
Q
product portfolio
A
the collection of products a business is currently marketing
