Woman's Hour Flashcards

INDUSTRY AND AUDIENCE

1
Q

Who regulates radio?

A

OFCOM

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2
Q

The BBC is also self regulatory, what is their remit?

A
  • Sustaining citizenship and civil society
  • Promoting education and learning
  • Stimulating creativity and cultural excellence
  • Representing the UK, its nations, regions and communities
  • Bringing the UK to the world and the world to the UK

(OR simply, to inform, educate and entertain)

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3
Q

What is the role of OFCOM?

A

To ensure a wide range of television and radio services of high quality and wide appeal is available.

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4
Q

What is Livingstone & Lunt’s theory?

A

Regulating media to protect citizens from harmful content can limit freedom of expression.

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5
Q

What is Curran and Seaton’s theory?

A

Media is controlled by a small number of companies primarily driven by the logic of profit and power
The idea that media concentration generally limits of inhibits variety, creativity and quality

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6
Q

How can Curran and Seaton b applied to Woman’s Hour?

A
  • ## BBC being funded by license fee and not through advertisements, does not inhibit creativity. BBC is a PSB, it’s free from commercial pressures.
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7
Q

Woman’s Hour episode on male fertility, teenage girls and social media and talking to children about the Holocaust notes:

A
  • Hosted by Emma Barnett
  • Emma says they’re going to be “frank” and not shy away from details. Can link to Living stone and Lunt’s regulation theory.
  • Proper personal experiences shared, gives a sense of relatability (uses & gratifications)
  • Show is called “Woman’s Hour” yet features a male guest talking about his experiences on fertility issues as a male, attracts not only a female audience who may be looking to be educated on it but also attracts men looking for shared experiences or also education on something that affects them.
  • Rhod Gilbert talks about wanting to get over the stigma around male fertility and wants to educate male audiences.
  • Emma Barnett constantly in conversations mentions engagement from listeners
  • Cross media synergies - mentions Rhod Gilbert’s documentary, both Woman’s Hour are gaining from having him as guest sharing his experiences, but Gilbert is also gaining visibility by talking about his documentary and making an appearance.
  • Topic of teenage girls and social media targets a younger audience and engages them.
  • Offers social interaction (uses &gratifications) on the controversial topic of social media.
  • Topic on holocaust is very educational and adheres to BBC’s remit.
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8
Q

Where is Woman’s Hour broadcasted?

A

BBC Radio 4

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9
Q

When was the first edition of Woman’s Hour aired?

A

October 7th 1946 with a male presenter, Alan Ivimey.
- Was an attempt to target female housewives to listen whilst doing chores
-> could be seen as tokenism seeing as they didn’t even have a female presenter

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10
Q

What significance does the broadcasting slot have?

A

Broadcast at 10am daily with an omnibus on Saturdays at 4 so audiences can catch up
- Omnibus reflects changing audience behaviour as women now will be at work on weekdays
- 10am slot also suggests an older, retired audience eg 55+ or wealthier traditional women who can afford to stay at home

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11
Q

How does Woman’s Hour make use of modern technology?

A
  • WH is also available online via their website, and BBC sounds
  • Interactive content offered, especially on social media (Clay Shirky end of audience)
  • Like, share, comment
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12
Q

BBC is a PSB, what does that mean?

A

PSB means Public Service Broadcaster, which means they are funded through the TV license fee rather than through advertisements.

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13
Q

What does BBC being funded through a license fee mean they are able to do?

A

This means they don’t have to appeal to a mainstream audience and can afford to make more niche content such as Woman’s Hour.

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14
Q

How does Woman’s Hour adhere to the ‘entertain’ part of the BBC’s remit?

A

Chat based format - guests and presenters joking and controversial content.
- Bridgerton, Wonderwoman

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15
Q

How does Woman’s Hour adhere to the ‘educate’ part of the BBC’s remit?

A

Tackles a range of issues
- Choked up campaign, male fertility, Holocaust education

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16
Q

What is some economic context about Woman’s Hour?

A

BBC underwent a few budget cuts over the years, however Woman’s Hour is able to continue as it is relatively low budget to produce.

17
Q

What can you talk about when asked about economic context in Section B?

A

production, distribution and circulation in a global context * the significance of patterns of ownership and control * the significance of economic factors, including funding.

18
Q

Who currently hosts Woman’s Hour?

A

Emma Barnett and Anita Rani

19
Q

What can you say about the choice of presenters?

A

Anita Rani is Indian, which helps fulfill the BBC’s remit to include ethnic diversity in their programming.
- Two female presenters helps targets modern female audiences and reflects changes in the media industry

20
Q

How does Woman’s Hour attract a female audience?

A

Many female audiences will be able to relate to the issues discussed (Blumler & Katz Uses and Gratifications)
- Tackles issues that are rarely discussed (taboo) for example: menopause, virginity testing, periods, etc.

21
Q

Why might some audiences take an oppositional or negotiated reading rather than a preferred reading?

A
  • Topics can be quite controversial
  • Some men feel having a show aimed at women and talking about women’s issues is sexist
22
Q

What is some context on the radio industry?

A

Radio listener-ship is declining in general, with many younger audiences preferring other forms of media
- Creating a spin off show (Late Night Woman’s Hour) aimed at an audience age 40-55 is a way of trying to use an existing successful formula to broaden the audience and attract future audiences

23
Q

Who is Woman’s Hours main target audience?

A
  • Women, maybe aged 20-55+
  • ABC1
  • Activists, or active feminists
24
Q

What other reasons do audiences have for listening to the radio?

A

The blind medium: It only involves the hearing sense. It allows the audience to use their imagination.

The companion medium: Provides a strong sense of personal connection with the audience. It also offers interactive opportunities – text, email, ‘shout out’, phone ins, requests etc.

The intimate medium: Radio is very personal and encourages intimacy by the use of direct mode of address

The undemanding medium: Listeners can do other things while listening, they don’t need to devote all of their time to it.