business objectives and strategies - SWOT analysis Flashcards

1
Q

what is auditing?

A

allows a business to assess its strengths and weaknesses in relation to its competitors across the whole of a business

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2
Q

what is internal auditing?

A
  • many businesses employ external organisations to complete these surveys although it is possible for management to do them for their own departments
  • the purpose is to provide accurate information about each department and it’s therefore best to use accounting to statistical data wherever it’s possible
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3
Q

what is external auditing?

A

looks at the opportunities to the business and the threats which it faces in its external environment

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4
Q

what does SWOT stand for?

A

strengths
weaknesses
opportunities
threats

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