Extra's from voting behaviour and the media Flashcards

1
Q

Why are social groupings important to politicians

A

They will try and target and win key groups in order to win elections

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2
Q

What was the most important factor in determining how people voted in 1979

A

Social class. Most AB voters went con and most DE voters went Lab

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3
Q

What were C1C2 voters known as at this time

A

Floating voters

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4
Q

What did this mean

A

Small swings in these groups were essential in determining outcomes

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5
Q

How did 2017 see a resurgence in DE voting for Labour

A

It rose back up to 59%, a figure last seen in 1997

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6
Q

What did this figure drop down to in 2019

A

39%

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7
Q

Give some statistics to show how class based voting had declined in recent years

A

The proportion of AB voters who voted conservative fell from 78% in 1964 to just 40% in 2010, with only a small recovery since

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8
Q

Factors that have caused the decline in class voting

A

New Labour attracting traditionally middle class conservative voters

Class dealignment - this is a tendency for fewer people to define themselves in terms of class. Social class has declined in importance in UK culture

The main parties, including the Lib Dems have tended to adopt policies that a more centrist and consensual, especiallt since the 1980s so that they can appeal to a wider class base, largely at the centre of society

Rise in the influence of other factors, replacing social class as the key factor in voting behaviour. This helps explain why the cons were able to win each class group in 2019, as a result of Brexit commitment. In 2019 class seemed to be almost irrelevant, with cons winning across all classes, with similar proportions in ABC1C2 voting con and lab and only a small narrowing of the gap in DE

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9
Q

AB in 2019

A

Con - 45%

Lab - 30%

Turnout - 68%

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10
Q

C1

A

Con - 45%

Labour 32%

Turnout - 64%

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11
Q

C2

A

Con - 47%

Lab - 32%

Turnout - 59%

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12
Q

DE

A

Con - 41%

Lab - 39%

Turnout - 53%

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13
Q

What long term trend with class voting did 2019 align with

A

Lower turnout amongst lower social groups

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14
Q

What might this explain

A

New Labour’s success and why a return to more trad Lab values under Corbyn did not result in electoral success

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15
Q

Relationship between class voting and small parties

A

In 2015, UKIP seemed to make its breakthrough thanks to lower class voters. The Lib Dems were punished less by the AB class for joining the cons than they were by the C2DE class, while the issue of Brexit seemed to be more important for C2DE than ABC1, perhaps explaining why so many of thse people voted UKIP. This perhaps explain why these voters turned to the cons in 2019, allowing them to win across all social groups

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16
Q

What is believed to have happened to the core votes of the big 2 in recent years

A

Believed to have been eroded

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17
Q

What was party voting tightly bound up with

A

Social voting

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18
Q

What did party voting mean for parties

A

They could rely on their core voters to support them and the big 2 would be guaranteed a certain level of support thanks to party loyalty

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19
Q

What caused partisan dealignment since the 1970s

A

Changes in the economic and class basis

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20
Q

What has been the consequence of partisan dealignment

A

Meant that the core vote for the major party has been decreased. Also means voters are increasingly likely to vote for parties we would not expect them to vote for. Increasing numbers of DE and AB voters are not voting Lab or Con, as we would expect them to

This was seen most in 2017 and 2019, where high numbers of people in the past who had voted for one party (usually Lab, but sometimes Con) switched allegiances over Brexit. Therefore difficult that many people cast votes out of party loyalty today

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21
Q

Describe the gender gap in voting

A

Usually quite small, with men and women voting for parties in similar %s, with swings between parties over elections seeming to follow a similar trend

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22
Q

Gender voting in 2019

A

46-43 Con (Men-women)

Lab - 31-34

Lib Dem 12-12

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23
Q

Why is gender voting still important despite the lack of a big gap

A

Because it makes up half the pop, a shift of a few % points can be the difference between winning and losing

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24
Q

Give some statistics to show how female voting patterns were more stark than male ones

A

12 point gap in 1979 compared to 3 point gap for men

20 point gap in 1983 compared to 12 point gap

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25
Q

Give some examples of traditional Labour voting occupations women have begun to make up a higher proportion of since the 1980s

A

Call centre staff, shop workers and caring professions

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26
Q

Give some examples of things men are slightly more likely to favour

A

Foreign intervention, nuclear weapons, and nuclear powers

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27
Q

Evaluate the impact of gender

A

Perhaps too large a social grouping to make effective explantions for electoral results, though small changes in gender voting can have large implications in the national scene

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28
Q

Explain the impact of education until the 1960s

A

Those with academic qualifications were more likely to be middle class and so were more likely to vote con, as class based voting dominated. Those in heavy industry and more working class professions did not require high education levels, another reason why those with high qualifications were more likely to vote conservative

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29
Q

What caused the impact of education to change

A

The growth of uni courses and more people having access to them and social factors that saw the end of many industrial jobs

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30
Q

What Labour policy change could education explain

A

Why Labour has become more focused on socially liberal policies that would not have appealed to trad working class voters

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31
Q

How did 2019 dispute the idea that education is an important factor

A

The cons were the single most popular party among all education groups. Although their support did decrease with each increasing level of education, they were still 8% ahead of Labour with voters who had a degree

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32
Q

Describe age voting in 1979

A

Labour had only slightly more support amongst the young and although con support increase up the ages the difference was not large. In the 18-24 age group there was no difference between con and lab

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33
Q

Since when has aged replaced class as the main dividing line

A

1997

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34
Q

Give some statistics to show how voting changes with age

A

For every 10 years older a person is, the likelihood they vote con increases by 9 points

For every 10 years older a person is, the likelihood they will vote Lab decreases by 8 points

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35
Q

Give some statistics to show the poor turnout from younger voters

A

Even in the 2017 youthquake, turnout was only 54%, 15 points below average turnout and much less than the over 65s

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36
Q

When did the reduction in the BAME gap occur

A

2015-9

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37
Q

How is race important for voting decisions

A

Creates a lense through which issues like housing, employment and immigration are viewed

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38
Q

What ir regional voting tied to

A

Class

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39
Q

Give some stats from the 2015 GE to show regional voting

A

31% of north England voted con compared to 46% in the south

43% of the north of England voted Lab compared to 26% of the south

40
Q

Why is low turnout bad

A

Undermines govt legitimacy

Shows widespread disillusionment with politics

41
Q

What supports the idea that turnout is higher in closer races

A

Turnout is higher in marginal seats than safe seats

42
Q
A
43
Q

What proportion of 18-24

A

37%, compared with 70% in the two older age categories

43
Q

Why was it perhaps more of a blip than a change

A

18-24 group still had the lowest turnout overall and it fell back to 47% in 2019

43
Q

Age turnout in 2015

A

18-24 was 43%, well below 77% and 78% for the two oldest groups

44
Q

What impact did the 2017 youthquake have

A

18-24 increased by 11%

45
Q

Youth turnout in indyref

A

Polling organisation ICM estimates 75% of 16-17 year olds, 54% of the 18-24 age group and 72% of the 25-24 group voted

46
Q

What impact did the youthquake have on Labour success

A

Their share of the national vote rose about 10%

47
Q

Youth turnout in EU ref

A

Opinium suggests 64% of 18-34 voted

48
Q

In what kind of elections is turnout even lower

A

2nd order elections

49
Q

Why?

A

People do not vote if they don’t think their vote will make a difference. At local and regional govt levels, there is a perception that power is centralised so the reps they are being asked to choose have little power. Further borne out by the fact that voting behaviour at the local level is born out of national issues. This may change as devolved assemblies and elected mayors gain more power and status

50
Q

What do most political commentators say is the most important factor in predicting voting behaviour

A

Valence, especially since partisan dealignment

51
Q

What does political analyst Kellner say about valence

A

Millions of swing voters don’t take a strong view on individual issues, they take a valance view of politics. Judge parties and politicians not on their manifestos but on their character. Are they competent, honest, strong in a crisis, likely to keep their promises?

52
Q

How is economics a key valence issue

A

Voters look at economic performance and decide which of the parties has done the most to improve or damage it. Labour arguably lost many votes in 2010 and 2015 due to this. In 2016 Chancellor Philip Hammond said he would manage the economy on a pragmatic basis so voters would have confidence in his economic management

53
Q

How does the media accentuate the importance of leaders

A

They play on perceptions of weakness to feed a narrative and can turn a general attitude into a damaging attack on competence

54
Q

Why is rational choice theory perhaps unrealistic

A

Because it assumes people vote based on logic and not emotion

55
Q

How can valence voting and rational choice theory link

A

People may feel certain policies of a party would make them worse off, but the party would still be the rational choice if they would manage the economy more effectively

56
Q

How can issue voting be seen as rational

A

Because a pensioner may vote on the single issue of pension increases

57
Q

How can single issue voting be irrational

A

Because they may vote for a party on the basis of one policy even though their other policies will be detrimental to them

58
Q

How have the conservatives embraced single issue voting in recent years

A

By adopting a Eurosceptic attitude to fight off increasing support for UKIP

59
Q

How can events shape a single issue that dominates elections

A

The 2017 Manchester Bombing and London Bridge attacks made the issue of terrorism and policing the major issue. The Falklands War seems to have persuaded some to back the cons in 1983. EU ref made Brexit the key issue in 2019

60
Q

How do manifestos and their increasingly specific pledges try to convince voters

A

By showing voters it is in their rational self interest to vote for them

61
Q

Why was Brown a weak leader

A

Party already tarnished by Blair, negative media portrayals and reputation for indecisiveness

62
Q

How does Clegg dispel the idea leaders are important

A

Because he was most popular in the leadership debates but the Lib Dem vote % dropped by 1 and they lost 5 seats

63
Q

Net satisfaction ratings from 2019 GE

A

Johnson - -1

Corbyn - -38

Swinson - -16

Farage - -16

Sturgeon - -25

64
Q

How do these figures suggest leaders are important

A

Johnson had the best one and went on to win, Corbyn had the worst one since polling began and Lab would go on to have its worst defeat since 1983

65
Q

How do these stats also counter this idea

A

Swinson was not highly regarded by the Lib Dem vote share increased 4% from 2017. Sturgeon had a negative rating but the SNP managed to regain lots of the seats it had lost in 2017

66
Q

How does Corbyn show how leaders are important

A

His strong performance in 2017 led to success but his weak performance in 2019 led to defeat

67
Q

What does Ipsos MORI say about tactical voting in 2010

A

That as many as 10% of voters voted for their second choice, with this rising as high as 16% with Lib Dem voters

68
Q

What websites have begun to emerge in recent years

A

Keep out the conservatives websites telling voters how to vote tactically

69
Q

How have attempts at tactical voting to keep the SNP out gone

A

Not very well, as the SNP keep winning handsomely

70
Q

How did tactical voting have an impact on the 2015 GE

A

Could explain the slump in Lid Dem votes voting in the 2015 GE, especially as the media played on fears of a Lab-SNP coalition to persuade Lib Dem voters to vote cons to keep them out

71
Q

What has no party ever done with regards to tactical voting

A

Issued instructions for their supporters to do this

72
Q

Give some examples of broadcasters that have held leadership debates in recent elections

A

BBC, ITV, Sky and Channel 4

73
Q

How did the BBC challengers debate in 2015 dispel the idea that they are important

A

Opinion polls suggested that Miliband narrowly won, but his poor standing in leadership polling did not change and his party still lost an election it was expected to win

74
Q

Conclusion on broadcasting

A

Parties use TV and radio as an important way of getting their message across, but do not expect to gain any special advantage from it

75
Q

What did The Sun say after the 1992 elections

A

‘It’s the Sun wot won it’

76
Q

Why did they say this

A

Because they ran a relentless campaign against Kinnock and he then lost despite being ahead in the opinion polls

77
Q

What does it mean when we say the UK press is independent

A

Free from govt or political control. It does not mean they are neutral, infact most of them have a strong political bias

78
Q

How is the press different to broadcasting

A

There is no regulation in terms of political bias

79
Q

What is the most supported party by the press

A

Conservatives - the two biggest circulating tabloids, The Sun and the Daily Mail, both support Cons

80
Q

What do large sections of the population believe about the press

A

That it influences them

81
Q

How do they impact political attitudes

A

They reflect and so reinforce them but do not change them

82
Q

What did Murdoch say to the Leveson Inquiry in 2012 to back this up

A

Said that newspapers do not swing votes and merely reflect existing attitudes

83
Q

What do parties use social media to do

A

Get their message across and listen in to public opinion

84
Q

Why does social media benefit parties with larger resources

A

Because they can use online ads and Twitter bots to influence outcomes

85
Q

How does social media help small parties

A

Unregulated so greater opportunities to gain political traction. Especially useful to small parties which do not have the resources in terms of membership and organisation to be able to compete with the big parties in terms of traditional campaign

86
Q

How can social media be negative for democracy

A

The publication of a report into Russian influence in the Brexit ref and subsequent GEs shows that social media provides a platform that groups with vested interests can use to influence political debate, though not necessarily with the best of intentions. Companies like Cambridge Analytica use people’s personal data to target and influence them into voting in a certain way on behalf of clients. The development of fake news and conspiracy theories, as well the assumption that news one disagrees with must be fake have come into mainstream political discussion, stifling political discussion and in bad cases causing harm. People have attacked 5G phone masts and actively encouraged others to avoid health measures and vaccines

87
Q

What has been the traditional role of the media between elections

A

Report on events as they happened and provide a commentary to help explain events to the public while helping them make their own informed decisions. Can also act as a forum for public debate and discussion, challenging public ideas and acting as a bridge between the govt and the governed. Help maintain an informed electorate and act as a check on representatives and democratic institutions by scrutinising their work through investigations. We saw this with the Daily Telegraph’s investigation of the 2008 expenses scandal, while media reporting of the 2018 Windrush Scandal led to the resignation of the Home Sec and a public investigation into the matter

88
Q

How has the role of the media changed since the 1980s

A

Tabloid press has always been partisan, but has become more so with the rise of social media platforms

Tabloid press has become more focused on scandal and mocking politicians it opposes, rather than providing info and informed debate

By proiritising negative news stories, contributed to an attitude of cynicism towards politics

By focusing on leaders and personalities, turned politicians into celebs instead of focusing on their public service abilities

Helped make mass politics a form of mass entertainment

Development of 24 hour news since the 1990s has caused media outlets to create issues and stories to fill the slot and has seen minor issues blown out of proportion

Rise of online media platforms has led to increasingly partisan and uninformed debate spreading, with opinions being stated as fact. This has seen the more traditional media outlets lose control of the agenda and follow such online trends

Rapid social media growth has helped spread political education and awareness, but often at a more superficial and less engaged level than traditional media forms. This can be problematic as social media can create echo chambers where people only seek out opinions that reinforce and confirm their pre existing beliefs

89
Q

What has caused this change

A

Largely resulted from the commercial development of the media. Newspapers have always been about competition, but in the past they could rely on a high level of loyalty from their readership. Since the 1980s competition between papers has become much fiercer, while the BBC and ITV have been joined by commercial news outlets in TV and broadcast media. The rise of social media has seen an even greater increase in competition between news agencies and forced the trad media to respond. The result is that media has become far more commercially minded and now seeks to gain the publics attention by entertaining them rather than educating them. This has led to greater populism in the press in the press and a focus on scandals and catastrophes as these are far more likely to attract consumers than normal news stories.

The media is doing this to attract readers and subs. More often than not it tends to respond to public opinions and moods because this is what the public wants and expects to hear. The press may exaggerate points, but it reflects rather than leads attitudes. The fact that PMQs is by far the most viewed part of the parliamentary agenda suggests there is little public desire for detailed reporting on the real, rather dull work in committee rooms.

90
Q

Examples of how the press influenced politics between elections

A

Sleaze - Between 1992-7 the press investigated and reported on scandals relating to Con MPs, such as cash for questions and numerous affairs from MPs leading a campaign for the public to go back to basics in terms of morality. Led to the Con party being associated with sleaze and damaging its reputation with voters long before the 1997 GE

The war in Iraq - The case for war in Iraq in 2003 was already controversial, but when the BBC reported that the case for war had been hyped up using a ‘dodgy dossier’ to ‘sex up’ the issues involved became a full scandal that resulted in the death of weapons inspector David Kelly. Although the Hutton Inquiry eventually cleared the govt, the accusations undermined trust and confidence in Blair, leading him to be seen as a liar and puppet of the USA

Expenses scandal - In 2009 the Daily Telegraph reported details of expenses being wrongfully claimed by MPs and peers for inappropriate things like duck houses. This subjected all MPs and peers to high levels of public scrutiny and forced many to resign, while others subjected to police investigations

Enemies of the people - In 2016 the Daily Mail published a headline saying three high court judges were enemies of the people for saying it was parliament rather than the PM who could trigger article 50. Attack widely condemned, though not be the govt, because it politicised and endangered the judiciary. Also inflamed tensions and divisions over Brexit

Political participation - Since 2016 reports have indicated that many of those in the UK who participate principally through social media rather than more traditional methods, like delivering leaflets and organising petitions

91
Q

What is a public opinion poll

A

Poll carried out by research organisations using a sample of typical voters. Mainly used to establish voting intentions, but can also be used for gauging leaders’ popularity and the importance of specific issues in voters minds

92
Q

How did they impact 2015 GE

A

Overestimated Lab and underestimated Cons. Conservatives campaigned on the basis of a Lab-SNP coalition. Poor polling for the Lib Dems could have depressed their vote even further by encouraging supporters to abandon them to vote tactically

93
Q

How were they wrong in 2017

A

Most showed a Con lead varying between 5%-12%, which would have been enough for a comfortable maj. Cons barely 2% ahead of Lab. Survation and YouGov only ones that predicted this

94
Q

Research from the British Polling Council

A

Said inaccurate sampling and statistical methods were to blame, Said reports will always overestimated Labour support as they are conducted. Did not recommend the banning of their publication in the run up to elections

95
Q
A