8. c. McDonaldisation Flashcards

1
Q

What is McDonaldisation?

A

the process by which the principles of the fast food restaurant are coming to dominate the world.

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2
Q

What are the four dimensions of McDonaldisation?

A

Predictability - Guarantee uniformity of product
Efficiency - Optimum method of completing task
Calculability - Quantity rather than quality
Control - Use of automation

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