2/22/17 Flashcards
(37 cards)
“We cater to cowards”
veractiy violation? (later he said it doesn’t seee to and that it is just cheesey)
Ethical code, don’t solicit in a way that is false or misleading in any material respect
veracity
Standard for determining the ethical propriety of promotional activity:
veracity
context or the venue determines if ad is ethical?
content
TF? You can be ethical and not professiona and vice versa.
F They are intrinsically related
“Best dentist in the state” on billborad
YEs
Representation of care:
Dentists shall not represent the care being rendered to their pts in a false or misleading manner, can’t claim to have unverifiable professional superiority or special abilities (except for specialists)
TF? “Implants for $700” on billlborad. Ethical?
no. misleading, does not include all oher portions of teh procedures
Representation of fees:
shall not represent the fees charged from care in a false or misleading manner”
“Painless dentistry” billboard:
unethical (unless you changer your first name to painless), violates veracity
Guarantees:
adverts that use guarantees is unethical bc is it is misleading
Types of statements to be avoided:
intended or be likely to create an unjustified expectation about the result the dentist can achieve
“The most modern dental care for the entire family:
Professional superiority claim
“Enjoy the best dentures in town”:
Professional superiority
Professional Announcement:
dentists should not misrepresent their training and competence in any way that would be false or misleading in any material respect
Statements to be avoided:
- contain a material misrepresentation of fact
2/. omit a fact necessary to make the statement considered as a whole not materially misleading - be intended or be likelt ot create an unjustified expectation about the results the dentist can achieve
- contain a material, objective representation, whether express or imlied, that the advertised services are superior in quality to those of other dentists, if the representation is not subject to reasonable substantiation
“Exclusive providers of SureFit Denture”
Exclusivity violation
“Guarenteed confidence in every smile:
No guarantees
Ethical responsibility if you have seen vs heard that a fellow dentist is practicing under the influence:
firstand knowledge = must report to professional assistance committee of a dental society
Personal impairment:
unethical to practice while abusing controlled substances, alcohol or other chemical agents which iimpair the ability to practice
Obligation we have o colleagues who are addicts:
to urge them to seek tx
TF? You must call the state if you see antoher dentist practce while under teh influence.
F
If you were told that anotehr dentist was drinking while at work, what is your responsibility?
to urge that person to seek tx
Justifiable criticism:
- Dentists shall be obliged to report to the appropriate reviewing agency as determined by the local component or constituent socitey instances of gross or continual faulty treatement by other dentists
- Pts should be informed of thier present OH status wo disparaging commentabout prio services. Dentistsissuing a public statement w respect to the profression shall have a reasonable basis to believe that the comments made are true