2. Analysing the Organisational Ecosystem Flashcards
(42 cards)
How often should environmental scanning take place?
Continuously
What are the 4 elements of SWOT analysis?
- Strengths (int, rel to comp)
- Weaknesses (int, rel to comp)
- Opportunities (ext)
- Threats (ext)
What are the 3 stakeholders groups?
- Internal (Primary)
- Connected (financial) (Primary)
- External (secondary)
What are the 3 steps of stakeholder analysis?
- Identify key stakeholders
- Assess their interest
- Assess how they may affect the organisation
What are the 2 elements of Mendelow’s stakeholder matrix?
Power and Interest
What are the 4 categories of Mendelow’s stakeholder matrix?
- Key players (^P^I) - make acceptable
- Keep satisfied (^PvI)
- Keep informed (vP^I)
- Minimal effort (vPvI)
What are 5 possible sources of stakeholder power?
- Position held
- Resources controlled
- System power
- Expert power
- Personal charisma
What are the 4 approaches to resolving conflicting stakeholder objectives?
- Satisficing (compromise)
- Sequential attention
- Side payments
- Power
What are the 3 purposes of Porter’s five forces competitor analysis?
- Forecast competitors’ future strategies
- Predict reactions
- Determine how to influence
What are the 4 types of competitor?
- Brand competitor (similar product, similar customer)
- Industry competitor (similar product, different market)
- Form competitor (different product for the same need)
- Generic competitor (compete for same income)
What are the 4 competitor response profiles?
- Laid back
- Selective
- Tiger (aggressive)
- Stochastic (not predictable)
What do Porter’s 5 forces determine?
The competitive intensity and therefore attractiveness of a market
What are Porter’s 5 forces?
- Threat of substitutes
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of customers
- Competitive rivalry
What influences threat of substitutes?
The elasticity of demand
What is the ‘sixth’ force associated with Porter’s 5 forces?
Government
What are the 5 main limitations of the 5 Forces model?
- Less useful in changing environments
- Some industries are collaborative
- Ignores impact of government
- Not relevant to NFP
- Implies we are at war with customers
What are the 4 elements of Porter’s diamond, looking at the differing success of nation’s industries?
- Factor conditions
- Related and supporting industries
- Demand conditions
- Strategy, structure and rivalry
What are factor conditions in relation to Porter’s diamond?
Resources available in terms of basic (land, raw materials, labour, climate) and advanced (skills, education, infrastructure, knowledge, tech)
What are related and supporting industries in relation to Porter’s diamond?
Clusters of industries that can exchange technological information and supply with each other quickly, with easy communication and similar/the same culture
What are demand conditions in relation to Porter’s diamond?
How much demand there is in a home country, helping to build economies of scale and force innovation
What are strategy, structure and rivalry in relation to Porter’s diamond?
Local capital market, ownership and competition law conditions. Domestic competition drives innovation and efficiency and investment in R&D
When is Porter’s diamond not as useful?
When deciding whether to enter a market (better use PESTLE or 5 forces)
What are the 6 key roles that government can play to stimulate Porter’s diamond?
- Enforcing standards of performance
- Create supportive capital markets
- Build infrastructure
- Provide grants/tax incentives
- Stimulate demand - act as customer
- Enforcing strict competition law
What are the 7 ways that government can effect industry structure?
- Capacity expansion (tax changes)
- Demand (customer)
- Divestment (block sale)
- Control (licences)
- Entry barriers
- Competition policy
- Product regulation