2.1 info styles Flashcards
text, graphics, subtitles, database, spreadsheets etc (14 cards)
A library is removing borrowers from its database who have not borrowed a book for three or more years.
Describe one disadvantage to the borrowers if the data is not removed safely from the database. [4]
Data could be accessed by hackers / unauthorised users (1) leading to identity theft (1). ·
Data could be accessed by unethical organisations / fraudsters (1) and used to spam / target the borrower (1).
Compare the use of the information styles braille text and tactile images. [4]
used for photographs / maps / images (1). 4 (2.1)
· generated through the use of software which creates raised lines (1). ·
Makes a ‘feelable’ image (1)
Describe two benefits and one limitation of using a spreadsheet to manipulate the information gathered in the survey. [6]
Benefits:
Survey can be linked to a spreadsheet (1) so results are directly imported (1) ·
Cell names (1) can be used to categorise data (1)
Limitations:·
Inexperienced users (1) could delete data (1) ·
A spreadsheet cannot manipulate text (1) so questions on survey need to be numerical (1)
Explain how a spreadsheet could be used when analysing the results of the survey [6]
Graphs / charts (1) can be used to convey numerical information (1) ·
Many people can use the spreadsheet (1) with cells being locked to avoid changes (1)
· Statistical data can be found (1) by using functions / formulae (1)
The organisation needs to send a targeted mailshot to customers about a new range of children’s toys.
Describe how the text style used in the mailshot should be considered. [2]
The text style must be easy to read / appealing to customers (1)
· Have to fit in with company house style / may be defined in house style (1)
· Text style must be appropriate to the contents of the mailshot (1)
Explain how a database of customer records could be used to produce the mailshot to customers. [4]
Criteria for receiving mailshot is determined (1)
· Example e.g. customers who have ordered children’s toys in last 6 months (1)
· Query is used in database (1)
· To select relevant / appropriate customers (1)
· Mail merge set up / run (1)
Some of the customers of the organisation have a visual impairment.
Identify the information style of the mailshot which could be used for these customers.
[1]
Braille (1) ·
Audio / speaking / voice advert (1)
Explain, using an example, how the dental practice could make use of animated graphics on its website. [4]
· Easier to understand (1)
than reading text (1). ·
All ages can watch the animated graphic (1). ·
People who cannot read English well / English as a 2nd language (1)
will be able to understand (1). ·
Example (1) e.g. How to clean your teeth.
Some of the clients of the marketing company have asked that the results are accessible to people who have a disability.
Identify and describe two information styles that could be used to ensure the results are accessible to people with a disability. [6]
Audio (1st) can be used for people who are visually impaired (1) as the results of the market research can be spoken (1). ·
Braille text (1st) can be used for people who are visually impaired (1) as they will be able to read the results through a series of raised dots that form letters (1).
· Subtitles (1st) can be used for people who are hearing impaired (1) as they will be able to read text if the results are presented visually (1).
A crime prevention charity provides help and assistance to people who have been the victims of crime. The charity also collects and collates crime statistics for publication on neighbourhood websites. When the statistics have been collected, they are collated and analysed.
Identify and describe two advantages of using a spreadsheet when collating the statistics. [2]
· Use of functions/formula (1st) can reduce errors (1) when collating large amount of statistics (1) ·
· Use of calculations (1st) for accurate (1) analysis (1)
Explain how the information style of audio can be used during the presentation of the statistics on the websites. [3]
Used in a video / (1) to describe the results of the analysis (1)
· Accessibility of information(1) for visually impaired(1)
The subtitle information style is used to ensure that English language speakers can understand the videos.
Justify the use of the subtitle information style [4]
The schools are located in countries around the world (1)
· English may not be the 1st language (1)
· Video speech will need to be translated (1) so that the donors / charity can understand
A box is ticked if customers choose to opt out. Identify the data type used for the tick box. Justify your answer. [3]
Boolean (1st)
· The box only (1) has two options (1) ·
