2.3 quality of info

Question 1

Explain why validity is important as a characteristic of information. [3]

Answer 1

Validity (1st)

• the information must be appropriate /

invalid information detracts from the purpose of the information (1)

Question 2

Explain why Bias is important as a characteristic of information. [3]

Answer 2

· Bias (1st)

• information that is one–sided (1)
• it may be correct but ignores alternative views (1)

Question 3

Explain why reliabilty is important as a characteristic of information. [3]

Answer 3

Reliability (1st)

• information must not be wrong, out of date or inaccurate (1)
• unreliable information is less valuable (1)

Question 4

Explain why accuracy is important as a characteristic of information. [3]

Answer 4

• Accuracy (1st)
• information must be entirely selected/correct / (1)
• or it is worthless (1)

Question 5

Explain why relevance is important as a characteristic of information. [3]

Answer 5

Relevance (1st)

if information isn’t relevant (1)

then it is useless / worthless (1)

irrelevant information may get in the way of decision making (1#)

Question 6

Explain why completeness is important as a characteristic of information. [3]

Answer 6

Completeness (1st)

• all information must be present (1)
• if any is missing then the information cannot be used (1)

Question 7

Discuss the possible impacts that poor quality information could have for an online retailer. [10]

Answer 7

· on reputation due to negative reviews from customers online.

· on ability to respond to customers’ needs.

· on delivery times caused by inaccurate stock information. ·

on profits due to poor management decisions based on out of date information.

· on sales due to declining customer base.

· on returns as incorrect items sent out due to unreliable order details.

Question 8

Explain one issue of having bad quality information.

Answer 8

Bad quality information can be unreliable, inaccurate or biased so can lead to bad decisions being taken by the clients, reputational damage