2.1 Types of Data, Methods and Research Methods- Theorists

Question 1

Pearson

historical documents

Answer 1

used media accounts going back over 100 years to demonstrate that violent ‘hooligan’ or ‘yobbish’ behaviour is not a recent phenomenon in the UK

Question 2

Page

Content Analysis

Answer 2

tracked how media professionals portrayed global warming was reported in terms of natural or social causes.

Question 3

Gibbs

Group Interviews

Answer 3

interaction within the group gives unique insights into people’s shared understandings of everyday life

Question 4

Weber

participant observation

Answer 4

participant observation is partly based on what Weber termed verstehen to understand by experiencing

Question 5

Mead

Participant Observation

Answer 5

the researcher’s ability to take the part of the other and see things from their viewpoint (empathy)

Question 6

Oberg

four linked stages of research design

Answer 6

• planning- theresearcher decides strategy: what to research and how to research, formulate hypotheses or question
• information gathering- identifying a sample to study, conducting an initial pilot study and applying research methods to collect data
• information processing- acquired data must be analysed and interpreted
• evaluation- an internal analyis that asks whether the research method was appropriate, and other questions and an external analysis by which conclusions are reported to a wider public audience for their analysis and criticism