2.2 & 2.3

Question 1

who is the client

Answer 1

a company or charity(etc) who commission a media product to be created

Question 2

target audience segmentation

Answer 2

age
gender
occupation & income
education
lifestyle
interests & lifestyle

Question 3

benefits of target audience segmentation

Answer 3

• so a product can be targeted towards a specific group
• audience characteristics influence the design and production of media products

Question 4

what will the client requirement include

Answer 4

-the type of product
-the purpose
- the target audience
- client ethos
- content
- theme
-genre
-timescale
-style