Advertising as Text Terms

Question 0

Classification

Answer 0

a means of organizing and analyzing a topic by grouping items into categories according to their similarities

Question 1

Balance

Answer 1

Symmetry in writing or images, achieved in writing in symmetrical sentence structure or evenhanded presentation of ideas and achieved visually through color, contrast, texture, space, line, movement, or the placement of objects

Question 2

Comparison and contrast

Answer 2

juxtaposing ideas or images side by side to illustrate their similarities and differences

Question 3

Description

Answer 3

the use of words and/or images to provide details

Question 4

Emphasis

Answer 4

the use of devices such as headings, type size, boldface, sentence structure, or the placement or arrangement of elements in a visual image or a piece of writing in order to direct the audience’s attention toward something important

Question 5

Metaphor

Answer 5

in writing, the comparison of two dissimilar things without using “like” or “as”; in visual texts, using a familiar image in an unexpected way in order to make a point

Question 6

Narration

Answer 6

Writing or images that tell a story

Question 7

Pattern

Answer 7

a system or design, used in writing or images to make meaning, communicate, and understand

Question 8

Point of view

Answer 8

the perspective or vantage point from which writing is expressed or a design, photograph, or image is presented

Question 9

Proportion

Answer 9

the relationship of parts or the relationship of one element to another within a whole piece

Question 10

Unity

Answer 10

consistency in subject matter, organization, color appearance, form, or some other facet of writing or visual images, usually used to help provide a clear focus on a main idea or dominant impression

Question 11

Logos

Answer 11

an argument’s logical appeal, based on clarity, logical reasoning, and supporting evidence

Question 12

Ethos

Answer 12

an argument’s ethical appeal or appeal from credibility, often an appeal presented by an authority in the subject, by someone recognized and respected, or by someone liked and trusted

Question 13

Pathos

Answer 13

an appeal to the audience’s sympathy and imagination, an appeal that causes the audience to respond emotionally and even to feel what the writer or the subject of the appeal feels

Question 14

Bandwagon appeal

Answer 14

a persuasive technique that offers the audience a sense of belonging or inclusion

Question 15

Snob appeal

Answer 15

a persuasive technique that calls on the audience’s desire to feel superior to others

Question 16

Plain folks appeal

Answer 16

a persuasive technique that appeals to readers by offering images of ordinary, everyday people – individuals that audience members can identify with