3 Flashcards
(26 cards)
Wat is de incrementalist strategy
Recognizes that the firm has only very imperfect knowledge of its environment, and of the future directions
1: Make deliberate steps toward the stated objectives
2: Measure and evaluate the effects of the steps
3: Adjust the objective and decide on the next step
Design development test adjust design retest operate
Wat is een rationalist strategy
1: describe, understand and analyze the
environment
2: determine a course of action in the light of the analysis
3: carry out the decided course of action
Wat is innovation leadership en followership
Innovation leadership: Where firms aim at being first to market, based on technology
Innovation followership: Where firms aim at being late to market, based on imitating from the experience of leaders
Wat is een first mover en wat zijn de voor en nadelen
The first company to capture large market share
Voordelen:
Establish their product as the industry standard
High brand recognition and brand loyalty
Buyer switching costs (koper wilt niet switchen)
Nadelen
Later entrants can avoid mistakes made by the first mover
If the first mover is unable to capture consumers with their products, later entrants can take advantage of this
Wat is de blue ocean en red ocean strategy
Blue ocean: operate without competition and make competition irrelevant
Red strategy: operate with competition and beat the competition
Wat is push en pull innovation
PULL: When an organization identifies a real customer problem/ need first, and then searches for a solution
PUSH: When an organization develops new technological capabilities first, and then
search for problems they can solve
Waar focussen mature industries zich op
Focus on pull, responding to different market needs and differentiating by incremental innovations
Wat zijn drucker’s sources of innovation
The unexpected: from unexepected success or failure heart medicine leads to erection
Incongruities: a gap between reality and what should be
Necessity: to make processes more efficient ford
Industry and market structure change: structure change can lead to innovation netflix and films
Demographics: innovation for aging countries
Changes in perception:m awareness for sustainability leads to innovation
New knowledge
Hoe werkt de life cycle van een process innovation
In stage 1 low stage 2 higher and stage 3 slightly lower peak between 2 and 3
Because there is less to innovate on the product and they become more mature so they focus more on the process
Uit welke onderdelen bestaat mapping the search space
Incremental and radical innovation
Established frame: think insede the box build on knowledge you already have
New frame: think outside the box think of new ideas and innovations
Exploit: Incremental Established Frame: incremental innovation with knowldege you already have
Bounded Exploration: Radical Established Frame
Reframing: Incremental New Frame
Co-evolve: Radical New frame
Wat is closed en open innovation
Closed Innovation: a company relies exclusively on its internal resources smart people work for us first mover
Open Innovation: companies look outside their own boundaries for ideas, technology, and solutions smart people work outside the company doesnt need to make profit from being first mover
What is internal tool to enable search
Searching innovation within existing structures and workforce
Waarom collaboraten bedrijven
To reduce the cost of technological development or market entry
To reduce the risk of development or market entry
To reduce the time taken to develop and commercialize new products
To promote shared learning
Wat is outside in en inside out
Outside-in: The normal focus of open innovation process, where a focal company
brings in third parties to support an innovation process share you own innovation with the world
Inside-out: Where a focal company decides to let go of some of its innovation
projects and allow outside companies or individuals to exploit this in-house work ask the people outside for innovations
Welke type open innovation zijn er
Markets and contracts: The focal firm contracts with another firm to provide a
solution
Partnerships and alliances: The focal firm collaborates with other organizations to
solve problems
Contests and platforms: The organization ‘opens up’ to a wide ranges of individuals and organizations
Users and communities: User communities develop their own solutions to their
own problems
Wat zijn strategien die open innovation supporten
License
Joint venture
Out source
Strategic alliance
Wat is License
A company sells licenses to other companies to use intellectual property (IP), brand, design or business programs
Wat zijn strategic alliances
Agreement between parties to carry out an activity that is beneficial to both parties
The two parties remain independent from each other
Uber and spotify
Wat is outsourcing
An agreement in which one company hires another company to be responsible for a
planned or existing activity that is or could be done internally, and sometimes involves
transferring employees and assets from one firm to another
Wat zijn joint ventures
A business arrangement in which two or more parties combine their resources for the purpose of accomplishing a specific task
The firms that form a joint venture no longer operate independently
Uber and volvo creating a driverless car
Welke type innovation networks zijn er
Communities of practice
Spatial clusters
User networks
Internal project teams
Crowdfunding
Wat is communities of practice
Networks mostly with people with same interests that vary from inside and outside the organisation
Wat zijn user networks
Connect to users as a source of innovation input rather than simply as passive markets
Wat zijn spatial clustsers
Networks that form because organizations or individuals are geographically close to one another
