1 Flashcards
(21 cards)
Wat is een innovation
A complex process involving the development of a new idea and/or ‘thing’ and its adoption and use among a community of potential users
Wat is knowledge management
Creating, capturing, distributing and using organizational knowledge effectively
Waaruit bestaat knowledge management
Exploration: Creating new knowledge for innovation producing new products,
services, processes
exploitation: Ensuring that knowledge that is available within a firm, it is accessed
Ambidexterity = Exploration + Exploitation
Wat is het verschil tussen een innovation en invention
Invention: The creation of novel services, products and production techniques -
coming up with new ideas
Innovation: The refinement and development of an original invention
into a usable technique or product
Innovation is an invention with commercialization
Welke 5 strategic advantages kunnen innovation je geven
1: Novelty in product/service
offered
2: Novelty in process
3: Complexity
4: Protection of IP
5: Timing
Wat is Novelty in product/service
offered
Offering something no one else can
Wat is novelty in process
Offering faster, at a lower cost, etc
Wat is complexity
Offering something that others find it
difficult to master aircraft engines
Wat is protection of IP
Offering something that others cannot do
unless they pay license some drugs
Wat is timing
First mover advantage google or amaon
Welke verschillende innovaties zijn er 4p’s of innovation
1: Product/service innovation: Development and introduction of a product that is new to the market, or small changes to an existing product or service
2: process innovation
Developing and introducing a new way of producing products
3: position innovation
Repositioning the perception of an established product or process
4: paradigm / business model innovation:
Reframing the way we look something
Wat zijn voorbeelden van paradigm innovation
Servertization: Expanding the capabilities of a company to deliver a greater experience for the end consumer
Ownership to rental: Transforming the need for ownership (Spotify, Zipcar)
Offline to online: Substitution of physical encounters with virtual ones
Mass customization and cocreation: Let people customize their own product
Welke verschillende innovation types zijn er
Incremental Innovation:
Improvements on existing products/services – “do what we do but better” Same market same product
Radical Innovation:
Brand-new products, processes and services. Applying new technology to a
new market – “do something different”
New product new market
Disruptive Innovation:
Brand-new products, processes and services that threaten incumbent
producers of products, processes and services. They often disrupt the existing market
Same market New product
Wat zijn key aspects in managing innovation
Degree of novelty - incremental or radical innovation?
* Platforms and families of innovations
* Discontinuous innovation - what happens when the rules of the game change?
* Level of innovation - component or architecture?
* Timing - the innovation life cycle
Wat is een discontinuous innovation
What happens when the rules of the game change
New market emerges – Smartphones
* New technology emerges – Photos to digital images
* New political rules emerge – Free trade results, embargo
* Unthinkable events – 9/11, Covid-19
Wat is een Architectural Innovation
Innovation of an architecture of any product that changes or
modifies the way various components of the systems relate to each other -a motor car, networked computer systems
Wat is een Component level Innovation
An innovation that creates an improvement in the capabilities of the individual components in a system -more powerful processors in computers
Waaruit bestaat de innovation life cycle
Stage 1: Fluid: exploration and flexibility
Stage 2: Transitional: dominant design
Stage 3: Specific: focus on cost reduce
Wat is Roger’s Diffusion of Innovation
Innovators: Customers who have financial capacity, influence over their social
system and risk-takers
Early adopters: Customers with financial capacity, exhibit more opinion leadership
and discretion than innovators
Early majority: Customers with above-average social status, but they adopt
innovation after a period of time
Late majority: They are skeptical about innovations, have below-average status and
limited financial resources
Laggards: They have a limited social network and very little financial capacity
Source: Newell et al., 2020
Wat is de Linear, Interactive en spaghetti View of Innovation
Lineair: Creation and developement to adoption to use
Interactive: all these interact with eachother
spaghetti: everything goes through eachother
Waaruit bestaat Digital Innovation Management
Search: How can we find opportunities for innovation (crowdsourching)
Select: What are we going to do and why (idea markets)
Implement: How are we going to make it happen (prototyping)
Capture: How are we going to get the benefits from it (marketing)
