3/25 quiz Flashcards
(20 cards)
Gaining ownership or increased control over distributors or retailers
Forward integration
Seeking ownership or increased control over suppliers
Backward integration
Seeking ownership or increased control over competitors
Horizontal Integration
Seeking increase market share for present products in present markets through greater marketing
market penetration
introducing present products into new geographic area
market development
seeking increased sales by improving present products or developing new ones
Product Development
Adding new but related products
related diversification
adding new, unrelated products
unrelated diversifications
regrouping through cost and asset reduction to reverse declining sales and profit
retrenchment
selling a division or part of an organization
Divestiture
Toshiba aims to sell its memory chip unit to Bain Capital
Divestiture
Eli Lily laying off 2,500 employees
retrenchment
CVS acquiring Aetna insurance
unrelated diversification
Walmart acquired Jet.com for 3.3 billion
Related Diversification
Ford shifting 1/3 of its scheduled R&D budget on gas or diesel engines to electric engines
Product development
Cristiano Ronaldo and LeBron James sign lifetime endorsement deal with Nike
Marketing Penetration
Publix building 20 new supermarkets in North and South Carolina
Market Development
Nestle purchasing Sweet Earth Foods
Horizontal Integration
Boeing building 80% of its wing flap motors in house
Backward integration
Nike opening 100 outlet stores and selling 30% more products on its website
Forward Integration
