3/25 quiz pt.2 Flashcards
(17 cards)
gaining ownership or control over competitors
horizontal integration
gaining control over distributors and suppliers
Vertical integration
forward and backward integration is sometimes referred to collectively as
vertical integration
What are the viable options for vertical integration
joint ventures and strategic alliances
What is an effective means of implementing forward integration
franchising
reducing historical pursuit of backward integration
de-integration
What are the intensive strategies?
Market penetration, market development, and product development
What are the diversification strategies?
related and unrelated
What are the defensive strategies?
Retrenchment, divestiture, liquidation
What are the two generic strategies by Michael Porter?
Cost Leadership and Differentiation
