305 - PEST Factors - Socail

Question 1

What is meant by Demographic ?

Answer 1

Demographics measure the changing structure of the population, including:

• the size of the population
• the median age of the population – ageing population?
• migration.

Question 2

social Factors

Answer 2

refer to changes in society that can have consequences for businesses. These include demographic changes, such as :

• increasing and ageing population
• changing lifestyles
• changes in consumer tastes and fashions