pg 6-7

Question 1

Your potential customer does not have the opportunity to taste, feel, see,
hear or smell a service before the buying decision is made and this places some strain on the
marketing of your services.

Answer 1

Intangibility

Question 2

Services cannot often be separated from the person offering the service. The act of choosing a
hairstylist is a good example of this characteristic. hair stylist

Answer 2

Inseparability

Question 3

It is not possible to standardize the performance of several professionals offering the same
service.

Answer 3

Ability to Standardize

Question 4

Services are highly perishable and they cannot be stored.

A practitioner who sits idle, sometimes just waiting for an appointment, loses time and business,
which is lost forever. ski lift

Answer 4

Fluctuating & Perishable Demand

Question 5

Clients will expect the same level of service that you would also expect to receive.

Answer 5

Client expectations