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Question 1

_____________________________:
Is likely written ___ and presented ____
Identifies important content points throughout the process
Summarizes the main goals/objectives and recommendations found in the body of
the plan (should not include any information that hasn’t been covered elsewhere)
Allows the reader to quickly grasp major thrust of plan
Demonstrates that you have done your homework – you know your business and
market(s) and have identified an opportunity for success
Is the “____________” – it often determines whether or not the rest of the plan
gets read
On average, it should not be longer than __ pages

Answer 1

Executive Summary
last 
first
attention grabber
2