Advertising Strategies

Question 1

A particular product associated with a particular company, but also to the meaning and presence associated with a product because of the symbols and meanings embodied in it

Answer 1

Brand

Question 2

The process through which objects obtain value

Answer 2

Branding

Question 3

The ideas consumers have about a particular brand. Relevance, performance, and advantages

Answer 3

Brand Image

Question 4

value or meaning of a brand

Answer 4

brand equity

Question 5

difference from competitor brands

Answer 5

brand position

Question 6

Basic adveritisng appeals

Answer 6

Product ino, spokesperson, mood arousal, status appeal

Question 7

term, phrase or expression that suggest a course of action for indivduals

Answer 7

Slogans

Question 8

Dominant strategy. Builds rhtyhm unifies a sequence of ideas. emphasizes an idea. creates emotional effect

Answer 8

repitition

Question 9

Ways to gain attention in advertising?

Answer 9

Shocking elements
Violate reality
Direct eye gaze

Question 10

photo selectively represent reality

include some elements, but leave out others

Answer 10

framing

Question 11

images shown from below

Answer 11

makes subject appear more powers-higher status

Question 12

High angle?

Answer 12

used to create feelings of nurturance or subservience

Question 13

women appearing childlike

Answer 13

subservience

Question 14

images of men typically?

Answer 14

avoid direct views with cameras