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DECA > Marketing 2010 Exam > Flashcards

Marketing 2010 Exam Flashcards

1
Q

A jurisdiction’s judicial system strives to treat all parties fairly by

A

following legal procedure

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2
Q

Is is often for a business to use an exclusive distribution pattern when it

A

needs to maintain tight control over a product

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3
Q

Sasha has just received a fax order from a customer. The customer has requested six each of a certain product, but has not indicated the desired color. What can Sasha do to make sure that the customer receives the desired product?

A

contact the customer and ask him/her what color s/he wants

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4
Q

The primary advantage to businesses using electronic data interchange (EDI) systems in the channel management functions is that the systems

A

streamline communication between buyers and sellers

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5
Q

Slotting allowances are an ethical issue that businesses must consider because these types of fees can

A

discourage innovation

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6
Q

Chadwell’s Toy Palace is planning a “buy one, get one free” sale for some popular toys. What will the store need to do to ensure that there are enough products available to meet the changing demand?

A

purchase higher quantities of the sale items in a timely manner

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7
Q

Which of the following is a situation in which horizontal conflict may occur among channel member

A

scrambled merchandising

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8
Q

One way to demonstrate active listening is by

A

taking steps to minimize barriers

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9
Q

Effective note-taking involves summarizing key concepts in ways that

A

are meaningful to the note-taker

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10
Q

What component is important to include in all types of inquiry letter

A

contact information

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11
Q

What should the first section of an executive summary contain

A

a statement of the report’s purpose

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12
Q

When participating in a project-status meeting, it is important for a participant to

A

be prepared to provide an update

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13
Q

An important aspect of fulfilling a company’s brand promise is to

A

use touch points to create positive customer experiences

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14
Q

What type of software program allows a business employee and a customer to communicate in real time from a computer by typing text

A

instant messaging

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15
Q

A primary reason that businesses expand their operations in foreign countries is to

A

increase revenues

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16
Q

Which of the following is a legal factor that may affect the business environement

A

wage regulations

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17
Q

A government establishes an organization that monitors and ensures that businesses are complying with advertising laws. This organization is an example of

A

regulatory agency

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18
Q

As an employee of Simpson and Associates, Kevin performs a variety of activities each day, sets his own work pace, and has the authority to make many business decision. Kevin’s job involves _______ scope and _______ depth.

A

high, high

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19
Q

Consumers may be prompted to increase their spending when

A

the government implements expansionary monetary policies

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20
Q

In relation to career access, it is important for individuals to assess their strengths and weaknesses so they can

A

apply their talents where they are best used

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21
Q

What is a potential benefit to an employee who demonstrates initiative on the job?

A

more advanced opportunities

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22
Q

A good indication that you may be making an unethical choice if you

A

make excuses to justify your behavior

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23
Q

During lunch in the company’s cafeteria, McKenzie overheard her coworker, Abby, tell Kyle that she has a job interview with another firm next week. To respect Abby’s privacy, McKenzie should …

A

keep information to herself and not say anything to anyone

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24
Q

What is the first thing you need to do when you want to persuade others to take a certain course of action?

A

understand your audience

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25
Q

What does a businessperson need to do when preparing for an upcoming negotiation

A

analyze the other person’s position

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26
Q

Which of the following is an example of a team leader using a positive incentive to motivate his/her team members

A

Ali told the team that everyone could take the afternoon off if the project was completed on time

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27
Q

A critical aspect of financial planning involves

A

saving money for unexpected situations

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28
Q

An apartment building is an example of an _______ investment

A

ownership

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29
Q

A business should strive to keep its cash conversion cycle as short as possible so it

A

has cash available to use

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30
Q

Why is it so important for a business to clearly communicate its budget to employees?

A

so employees are aware of their effects on a business’s profits

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31
Q

Ethan is a human resources manager who is attending a job fair to discuss employment opportunities with job-fair attendees. This is an example of a_______ activity.

A

recruiting

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32
Q

Which of the following is an unethical practice in relation to marketing-information management?

A

using spyware computer programs

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33
Q

Which of the following situations is an example of SUGGING?

A

A marketer tells a customer that he/she is conducting research, and then begins a sales pitch

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34
Q

Which of the following is an example of a secondary source of data that a business can obtain internally

A

sales report

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35
Q

Which of the following situations indicates that a marketer should conduct marketing research to resolve a problem?

A

losing market share

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36
Q

Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by

A

conducting exploratory research

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37
Q

When developing a sampling plan for a marketing-research project, a business must first determine

A

the size of the group it intends to survey

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38
Q

Which of the following data-collection methods obtains product information during the point-of-purpose process

A

volume-tracking scanner

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39
Q

Which of the following is a device that helps to ensure that direct-observation research is collected in a neutral way

A

video camera

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40
Q

The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze product sales?

A

range

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41
Q

Which of the following questions does a well-written marketing-research brief answer:

A

what is the purpose of the research?

42
Q

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical vales. What type of error occurred?

A

recording

43
Q

When evaluating the wording of a survey, the editor should make sure that each question contains

A

simple words without jargon

44
Q

Which of the following is a primary advantage of conducting a focus group to obtain marketing information

A

discussion relevance

45
Q

Which of the following statements is true about the timeliness of research information?

A

A company that uses out-of-date research may make poor business decisions

46
Q

Which of the following research methods is an appropriate way to gather marketing information when quick responsiveness and low costs are important issues:

A

internet survey

47
Q

What marketing function directly affects how well a product will sell and the amount of money the business will make?

A

pricing

48
Q

What element of the marketing mix involves considerations such as the types of brands that the business carries and the types of support services the business offers?

A

product

49
Q

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18-34 years old. The business is segmenting the market on the basis of…

A

demographics

50
Q

Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information?

A

SWOT analysis

51
Q

Which of the following is an external threat that a company might identify while conducting a situation analysis:

A

rising inflation rate

52
Q

Which of the following situations best demonstrates why businesses should retain their records:

A

a business is planning to sell out to another company

53
Q

Which of the following are characteristics of effective business information:

A

usable, accurate, and retrievable

54
Q

Ingrid is able to access information from her desktop publishing software, word-processing software, and spreadsheet software at the same time on her personal computer. This is an example of an operating system with ______ capabilities.

A

multitasking

55
Q

After the IWP Company receives online orders from its customers, it quickly replies to all of its customers with the following e-mail message: “Thank you for your order. It will be processed within the next 48 hours.” The e-mail function that generates these types of messages is called a(n)…

A

autoresponder

56
Q

Which of the following is an important aspect of a business’s operations function:

A

establishing efficient processes

57
Q

What is the advantage to a business that installs external surveillance cameras in prominent locations around its property?

A

discourages attempted burglaries

58
Q

Office supplies, computers, steel and signage are examples of _____ resources that might be needed for projects.

A

tangible

59
Q

Which of the following is often a factor that a business considers when evaluating a vendor’s performance:

A

order accuracy

60
Q

An important aspect of a business’s production efforts is…

A

obtaining the necessary resources

61
Q

Julianne is going to a chamber-of-commerce luncheon where she will meet several important business leaders in her community. What is the most appropriate clothing for Julianne to wear?

A

Dark pantsuit, blouse, and low-heel shoes

62
Q

Before you analyze the available information to solve a problem, it is important to…

A

identify and check your assumptions

63
Q

To take advantage of work-related networking opportunities, a businessperson might benefit by…

A

joining a professional organization

64
Q

To obtain experience and satisfy graduation requirements, the XYZ University arranged for Desmond to work for a local business in his specific field of study during one semester of the school year. How did Desmond obtain work experience?

A

internship

65
Q

What is a negative consequence to a business that engages in the unethical practice of price gouging?

A

poor image

66
Q

Which of the following statements is true about the use of computer-coded frequent-shopper cards:

A

cardholders receive better discounts on certain products than non-cardholders

67
Q

A retailer advertises discounted prices for certain items in a local newspaper and deliberately does not change the prices of the items in its computer system during the sale. As a result, customers were charged the original prices at the point of sale. This deceptive pricing practice is called…

A

scanner fraud

68
Q

During which phase of a product’s life cycle do its profit margins tend to narrow?

A

maturity

69
Q

An electronic data interchange (EDI) system facilitates a company’s ability to…

A

manage product availability

70
Q

Which of the following is an unethical situation in product/service management:

A

the Simpson Company embellishes the information that it places on its product labels

71
Q

In the past several years, Jenny noticed that many younger people have moved from her town to larger cities and that a large segment of the town’s citizens are reaching retirement age. Jenny realized a need for a variety of home-health care services for the town’s senior citizens. What factor presented Jenny with this product opportunity?

A

demographic changes

72
Q

Kelsey’s work team decides that the best way to approach a situation is to have each member focus on different aspects of the issue, such as fact finding, positives, negatives, and emotions. What creative-thinking technique is the work team using?

A

six thinking hats

73
Q

JIB Corporation’s research and development team examined the company’s top-selling item and determined ways to improve it. JIB generated these product ideas in relation to…

A

product modification

74
Q

Size, weight, condition, and quality are often factors that government agencies consider when they…

A

assign product grades

75
Q

What is an advantage of product bundling to a business?

A

customers are less likely to buy the individual items from competitors later

76
Q

What is a business communicating when it positions a product by emphasizing the unique attributes of that product in relation to similar products marketed by competitors?

A

competitive advantage

77
Q

Which of the following are touch points that a successful company often uses to communicate its corporate brand to its target market:

A

company web site, sales calls, and trade shows

78
Q

When positioning its corporate brand, it is important for a company to evaluate its competitors so it can determine…

A

points of difference

79
Q

What type of unethical advertising is being used when a television commercial convinces consumers that they can avoid serious illness by using a particular product?

A

fear-based

80
Q

What entertaining form of internet promotion involves animations that float across the computer screen and move back to their original space?

A

media-rich advertising

81
Q

Governments that have passed “do not call” laws are restricting promotional activities related to…

A

telemarketing

82
Q

Which of the following best describes the goal of amplified word-of-mouth:

A

providing information to activists to share with others

83
Q

A primary advantage to businesses using direct marketing to promote their goods and services is that the messages…

A

are sent to those who are most likely to buy

84
Q

Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone’s packaging. Ben completed the form, copied his sales receipt and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a $50 check from the telephone manufacturer. What type of sales-promotion technique was used?

A

rebate

85
Q

Which of the following communication channels is a corporation’s public-relations department most likely to use to maintain positive relationships with shareholders:

A

newsletters, annual reports, and the company’s web site

86
Q

How can a business communicate a print advertisement’s message to its audience in an appealing way?

A

coordinate the advertisement’s elements

87
Q

Which of the following situations is an example of a public-relations activity:

A

Jana prepares a press release about her firm’s new licensing agreement with a large company

88
Q

Which of the following is an example of a public-relations activity that involves communicating with an internal audience:

A

developing an employee newsletter

89
Q

The most appropriate way for the High-Tech Computer Company to communicate information about its new line of computers at a trade show is by…

A

holding product demonstrations

90
Q

A primary factor that a business considers when deciding to participate in a trade show is the…

A

number of expected visitors

91
Q

Sophie is developing the promotional plan for her company, and is working on the section of the plan that involves forecasting the expenses associated with various promotional activities. What component of the promotional plan is Sophie working on?

A

budget

92
Q

A business can enhance its customer-service levels after the sales transaction has occurred by…

A

offering training programs and providing technical support

93
Q

A business’s selling policies are beneficial to customers when they…

A

ensure that all customers are treated fairly

94
Q

To reduce the risk of bribery in selling situations, it is a good idea for businesses to develop…

A

entertainment guidelines

95
Q

Jason is a salesperson who has just landed an appointment with a prospective client who has the potential to provide Jason’s company with a lot of business. Jason wants to make sure he is well prepared for his meeting and presentation, so he decides that he needs to obtain information about the client. How can Jason quickly and effectively use technology to learn about the prospective client’s business?

A

review the prospective client’s web site

96
Q

A pharmaceutical company fails to warn the public about the possible side effects associated with a new medication. This is an example of a business violating selling regulations through…

A

misrepresentation

97
Q

Kevin is a salesperson for the Branson Company. A customer asks Kevin for specific warranty information about a new product that Branson recently started selling. Which of the following is the quickest, most reliable source for Kevin to use to obtain the desired information:

A

the manufacturer’s product literature

98
Q

When a salesperson first begins to establish a relationship with a customer, she/he should focus on…

A

putting the customer at ease

99
Q

According to Maslow’s Hierarchy of Needs Theory, buying behavior that involves the acquisition of goods and services to elevate a person’s status or recognition are ____ needs.

A

esteem

100
Q

Which of the following levels of managers spend most of their time staffing, directing, and controlling the day-to-day activities of the business:

A

first-line

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