3.2: AD/AS Model Flashcards
(57 cards)
Aggregate Demand (AD)
Total demand for the output (everything a nation produces) of a nation at a range of price levels in a particular period of time from all consumers (Domestic and Foreign)
Is Aggregate Demand upward or downwards sloping
Downwards
Reasons the AD Curve slopes down
The Wealth Effect, The Interest Rate Effect, The Net Export Effect
The Wealth Effect
Higher price levels reduce the purchasing power or the real value of the nations household wealth and savings
- When prices go up, people’s money and savings can’t buy as much, so they feel poorer.
Because of that, they spend less, and demand for goods and services goes down. - When prices go down, people feel richer because their money can buy more. So they spend
more, and demand goes up.
The Interest Rate Effect
In response to higher price levels, banks will increase the interest rates on loans to households and firms who wish to consume or invest
- When interest rates are high, people and businesses borrow less and spend less, so demand
for goods and services goes down. (AD Decreases) - When prices go down, people need less money, so interest rates fall. Borrowing becomes
cheaper, so people and businesses spend more, and demand goes up. (AD Increases)
The Net Export Effect
As price levels in a county falls/rises goods and services in the country become more/less attractive to foreign consumers
- When prices go down in your country, consumers will view foreign goods as more expensive so
therefore they will buy less foreign goods (imports) (AD Increases) - When prices go up in your country, the opposite happens consumers will view foreign goods as
cheaper, therefore people will buy more foreign goods leading to demand in the country
dropping (AD Decreases)
What Causes a Movement Along the AD Curve
Wealth Effect, Interest Rate Effect, Net Exports Effect
Shifts in the AD Curve
Household consumption (C), Capital Investment (I), Government Spendings (G), Net Exports (Xn)
Household consumption (C)
Spending by consumers
Capital Investment (I)
Spending by businesses on equipment, buildings, etc
Government Spendings (G)
Spending by government on goods and services
Net Exports (Xn)
Exports - Imports
Which way does the AD Curve shift if there is an INCREASE in price level
Shifts right/Upwards to AD2
Which way does the AD Curve shift if there is an DECREASE in price level
Shifts Left/Downwards to AD3
The Determinants of Household Consumption (C)
- Disposable Income
- Wealth
- Expectations
- Real Interest Rates
- Household Debts
- Taxation
Determinant of Household Consumption: Disposable Income
Refers to the after tax incomes of households. As disposable income rises, C will increase. If disposable income falls, C will fall
Determinant of Household Consumption: Wealth
When the value of existing wealth (real assets and financial assets) increases, households tend to spend more on goods and services. When wealth decrease, consumption decreases
Determinant of Household Consumption: Excpectations
If households expect prices or their incomes to rise in the future then C increases, shifting AD out. If they expect lower prices in the future then C will decrease, as they will most likely save their money for cheaper prices
Determinant of Household Consumption: Real Interest Rates
Lower real interest rates leads to more C, as saving becomes less appealing and borrowing to buy durable goods (TVs, Cars, Phones, etc.) can be done more cheaply
Determinant of Household Consumption: Household Debts
When consumers increase their debt levels, they can consume more in the short-run, but if household debt is too high, C will eventually decrease
Determinant of Household Consumption: Taxation
Higher taxes decrease disposable income and cause C to fall. A decrease in taxes shifts both C outwards. Taxes are set by the government as part of a fiscal policy
The Determinants of Investment (I)
- Real Interest Rates
- Business Confidence
- Technology
- Business Taxes
- The Degree of Excess Capacity
- Expectations
Determinant of Investment: Real Interest Rates
The cost of borrowing money. Firms will borrow more money to invest in new capital when the interest rate is low, and invest less when interest rates are high
Determinant of Investment: Business Confidence
When firms are confident about the future demand for their products they are more likely to invest, if confidence is low they won’t make new investments