3.2.4.7 Impact of commercialisation on physical activity and sport and the relationship between sport and the media

Question 1

media

Answer 1

organised means of communication

large non of people reached quick

Question 2

commercialisation

Answer 2

process attempting to gain money
from activity e.g. sport

treating of sport as a commodity, buying/selling of assets with market as driving force behind sport

Question 3

sponsorship

Answer 3

company commits money/resources to organisation

exchanged for promotional benefits

Question 4

6 advantages of golden triangle on elite athletes

Answer 4

1. income to sport (TV- all levels)
2. sponsors/income= pay advertising at grounds
3. organised/fund = no of events/comps = better
4. promotion = popularity= fans (BT women super league)
5. wags/prize money - full time= role model
6. facilities for performer and spectators

Question 5

6 disadvantages of the golden triangle on elite athletes

Answer 5

1. media focus on negatives e.g. cheats
2. minority suffer
3. pressure = demand = expectations
4. lose control (KO times, breaks adverts)
5. PEDS - money
6. reliant on media as income

Question 6

5 reasons why sports attract media attention?

Answer 6

e.g. tennis rugby football golf

1. high skill level (watch/admire) - competitive comps
2. visually appealing & physically challenging =excite
3. easily understood (simple rules)
4. easy to televise/short timescale fit into schedules
5. nationally relevant (personalities and role models)

• male dominated = media favour
• easy to televise local timeframe (viewer schedule)

Question 7

6 positive impacts of media on sport

Answer 7

1. awareness/profile = participation
2. funding = equipment
3. coverage
4. income
5. organisation/comps/variations (T20) = rule changes
6. standards/profile of sport

Question 8

6 negative impacts of media on sport

Answer 8

1. inequalities
2. traditional nature = lose control
3. reliant
4. win at all costs/demands
5. bad rep = decrease uptake
6. focus on negatives

Question 9

5 positive impacts of media/sponsors/commercialisation on performers

Answer 9

1. earning potential (wages/prizes)
2. role model status
3. ambassadors & profile
4. facilities (funding)
5. full time

Question 10

6 negative impacts of media/sponsors/commercialisation on performers

Answer 10

1. play per season = fatigue
2. private life invaded
3. altered to suit viewers = awkward times
4. deviant behaviour = pressure = win
5. demands = commodities
6. inequalities in funding

Question 11

5 positive impact of media/sponsors/commercialisation on officials

Answer 11

1. profile & promote fairness
2. promote other than athletes
3. salary/full time
4. funding for training = standard
5. funding = tech = aid decisions

Question 12

negative impact of media/sponsors/commercialisation on officials

Answer 12

1. abuse = unfavourable decision
2. pressure for right decision
3. over reliant on tech = inequalities
4. demotion = highlight faulty decisions

Question 13

positive impact of media/sponsors/commercialisation on coaches

Answer 13

1. profile = awareness
2. salaries
3. sponsors funding/media rights = squads/facilities
4. analyse more

Question 14

negative impact of media/sponsors/commercialisation on coaches

Answer 14

1. intense pressure for success
2. public expectations
3. deal with media difficult Qs
4. inequalities of funding = minorities cant attract best = financial disadvantage

Question 15

positive impact of media/sponsors/commercialisation on spectators

Answer 15

1. standard = better entertainment
2. viewing facilities
3. technology
4. access
5. variations
6. awareness and understanding

Question 16

6 negative impact of media sponsors/commercialisation on spectators

Answer 16

1. costs
2. traditional nature
3. breaks
4. fewer tickets = gone to sponsors
5. change in times
6. minority = less coverage

Question 17

Ofcom

Answer 17

code on sports and other listed and designated events

communications regulator in UK regulates TV sector
protect availability of major listed events in sport

Question 18

ring-fenced

Answer 18

number of sporting events at national/international level = available for viewing on terrestrial/free access TV
rather than satellite/subscription channels

Question 19

5 reasons for ring fencing of major events:

Answer 19

1. access widest range of viewers
2. avoid restricting to those who afford
3. geographical access
4. viewing of UK’s sporting heritage/culture
5. access to events should be freely available (olympics)

Question 20

merchandising

Answer 20

brand/image from one product used to sell another

Question 21

7 reasons sport is attractive as a commercial enterprise (commercial sport)

Answer 21

1. extensive media coverage
2. large audience
3. professional/high profile
4. contracts/endorse products
5. extensive advertising/sponsors/merchandising
6. winning important = link to success
7. media friendly/entertaining

Question 22

benefits of sponsorship of a sport for a company

Answer 22

1. sales/promotion
2. brand awareness
3. company image (healthy)
4. entertain clients (hospitality)
5. decrease tax paid

Question 23

ring fencing

Answer 23

number of national and international sporting events must be free to watch and NOT only available through a paid subscription

Question 24

2 categories of ring fencing

Answer 24

category A = events those which must have free live coverage

category B= events those which people can pay to view, must have certain coverage via highlights