Ch 10: Public Opinion and Political Socialization Flashcards

1
Q

public opinion

A

the publics beliefs on issues

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2
Q

public opinion polls

A

used to estimate the publics opinion in issues

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3
Q

straw poll

A

unscientific survey used to find public opinion on a variety of issues

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4
Q

sample

A

the amount of people polled in a poll

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5
Q

push poll

A

biased polls used to push a voter toward a candidate

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6
Q

population

A

the entire group of people whose attitudes a researcher wants to measure

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7
Q

random sampling

A

a method of poll selection that gives everyone an equal opportunity of being selected

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8
Q

stratified sampling

A

dividing into sub groups and randomly sampling based on demographics

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9
Q

tracking polls

A

used to track an election

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10
Q

exit polls

A

polls conducted as voters are leaving on Election Day

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11
Q

margin of error

A

a measure of accuracy of a public opinion poll

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12
Q

political socialization

A

the process where a person gets their political beliefs

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