3.5 Assessing Competitiveness Flashcards
(58 cards)
what is ROCE?
it compares the profit made by a business to the amount of capital invested in the business - measures how effectively businesses use the capital invested to generate profit.
- it is a key performance indicator
what is the formula for capital employed?
non current liabilities + total equity
what is the ROCE formula?
(operating profit / capital employed) x100
advantages of ROCE?
- evaluates the performance of the business
- provide a target for individual projects
- compare performance with competitors
evaluations of ROCE?
- varies between industries
- based on a small part of the balanced sheet
- more profit doesn’t mean profitability
advantages of ratio analysis in general?
- look into business performance
- identify financial strengths and weaknesses
- used to make decisions - gearing ratio to know how to finance growth, lenders can decide if its risky or safe
- attract potential shareholders
- useful to compare ratios with other firms
disadvantages of ratio analysis in general?
- only based on a snapshot of a businesses assets and liabilities and capital at a specific point - may be unreliable for the future
- internal strengths such as quality of staff don’t appear
- external factors such as the economic climate aren’t reflected in the figures
- future changes such as technological advancements aren’t regarded (market dependant)
what is the gearing ratio formula?
(non-current liabilities / capital employed) x100
what is gearing ratio?
shows the proportion of a firms capital employed thats from non current liabilities (debt) - shows how reliant a business is upon borrowed money
what is a highly geared business?
- gearing of over 50% shows that over half of the firms capital employed is long term debt
- the long term funds are in the form of borrowing
- requires high interest
- firm is willing to take risks
why might a firm be high geared?
- to fund growth or to maintain full control of the business so they prefer to borrow instead of sell shares
what is a low geared business?
- gearing of less than 50% means that less than half of its finance comes from long term debt
- long term funds are in the form of shareholders or reserves
- risk averse (less return on investments)
- can withstand a fall in profit more than high gearing as less interest is payed - dividends can always be reduced
what are the rewards for a high gearing business?
- extra funds for expansion - new tech etc increases profit
- keep control as less capital is required by shareholders
- easy to pay back if profits are strong
what are the risks for a high gearing business?
- high interest eats into profits. may not be able to repay
- interest rates aren’t stable
what are the risks to INVESTORS of a high gearing business?
- high interest repayments affect profits and therefore dividends for shareholders
why is the gearing ratio useful?
- measure of the financial health of a business
- focuses on the level of debt in the financial structure of the business
- high geared can mean high business risk
benefits of a low gearing business?
- less risk of defaulting on debts
- shareholders rather than debt providers
- business has capacity to add debt if required
what is a statement of comprehensive income (profit and loss account)?
shows a firms revenue, costs and profit. indicates if a business is profitable
why are shareholders interested in a profit and loss account?
- to look at a businesses profitability for higher dividends
- trends in net profit over time shows how risky investments are
- proportion of profit given as dividends
- may look at relative changes in revenue and costs to see those that can increase rev without increasing costs
why are managers interested in a profit and loss account?
- made for each departments to compare departments and know where to cut costs
- compare with competitors to assess performance - if rev declines against comp firm may advertise to attract customers
- useful tool of decision making
why are loan providers interested in a profit and loss account?
- interested in operating profit in order to repay loans
- may deem a business with a low operating profit as too risky to loan to
why are suppliers interested in a profit and loss account?
- check revenue to make sure thy will be paid back on time
why are employees interested in a profit and loss account?
- check profitability to make sure the business is likely to continue trading and have job security
- look at net profit to see if they can get a pay rise or bonus
what is a statement of financial position(balance sheet)?
shows the assts and liabilities of a business at a particular point in time