Shopping Behaviour & Customer Loyalty

Question 1

What is Consumer Behaviour?

Answer 1

It is understanding customers in the terms of their MOTIVES for SHOPPING and their METHODS for deciding WHAT to buy and WHERE to buy it.

Question 2

What are some motives for shopping?

Answer 2

Relaxation

Socialization

Fun & Entertainment

Lifestyle

Self Reward

Essential Chore

Question 3

What are the Merchandise Choice steps?

Answer 3

Problem Recognition
        ↓
Information Search
        ↓
Evaluate Alternatives
        ↓
Decision
        ↓
Post Purchase Evaluation

Question 4

What does The Three Way Choice Model consist of?

Answer 4

The Three Way Choice Model consists of the RETAILER, the PRODUCT BRAND and the CENTRE.

Question 5

What are some in-store influences in purchasing?

Answer 5

In-store Promotions

Red Light Specials

Samples

Displays

Price Markdowns

Question 6

What are the 4 Main Bases for Market Segmentation?

‘Hint - this was in first year marketing’

Answer 6

Demographic

Geographic

Psychographic

Behavioural

Question 7

Evaluation of Customer Needs requires?

Answer 7

Market Research

Identifying New Market Trends

Maintaining Good Links with Suppliers

Question 8

What are some different type of shoppers?

Answer 8

Budget

Demanding

Convenience

Apathetic

Involved