Location Flashcards
1
Q
What are some of the Location Decisions?
A
Moving into new cities
New Sites
Extensions and Contractions
Closing Branches
2
Q
What are the OBJECTIVES of Location Decisions?
A
Generate Traffic
Convenience (Access)
Enhance Store Brand
3
Q
How does a store DRAW POWER in Location Decisions?
A
Strength of a Location Site
Anchor Stores
Co-ordinate Location Decisions with all Retail Mix aspects
4
Q
What are the 4 levels of Decision-Making?
A
Regional
Trading Area
Macro (external)
Micro (internal)
5
Q
What are the 3 TRADING AREA ANALYSIS zones?
A
Primary
Secondary
Tertiary
