4 Flashcards
(12 cards)
1
Q
typography
A
the style, arrangement, and appearance of text
2
Q
typeface
A
the basic design of a character
3
Q
font
A
the specific size, weight and style applied to a typeface
4
Q
serif
A
having strokes at the tips of the letters
5
Q
ornamental
A
designed strictly to catch the eye (decorative)
6
Q
sans serif
A
having no strokes at the tips of the letters
7
Q
symbol
A
decorative pictures or symbols instead of characters
8
Q
script
A
appear to have been written by hand
9
Q
monospaced
A
each character takes up the same amount of horizontal space
10
Q
proportional
A
the amount of horizontal space each character takes up varies
11
Q
leading
A
vertical spacing between lines of text (referred to as line spacing SS=single space
etc…)
12
Q
tracking
A
horizontal spacing between ALL characters in a large block of text
