MUlti wbe

Question 1

typography

Answer 1

the style, arrangement, and appearance of text

Question 2

typeface

Answer 2

the basic design of a character

Question 3

font

Answer 3

the specific size, weight and style applied to a typeface

Question 4

serif

Answer 4

having strokes at the tips of the letters

Question 5

sans serif

Answer 5

having no strokes at the tips of the letters

Question 6

ornamental

Answer 6

designed strictly to catch the eye (decorative)

Question 7

script

Answer 7

appear to have been written by hand

Question 8

symbol

Answer 8

decorative pictures or symbols instead of characters

Question 9

monospaced

Answer 9

each character takes up the same amount of horizontal space

Question 10

proportional

Answer 10

the amount of horizontal space each character takes up varies

Question 11

leading

Answer 11

vertical spacing between lines of text (referred to as line spacing SS=single space etc)

Question 12

tracking

Answer 12

horizontal spacing between ALL characters in a large block of text

Question 13

kerning

Answer 13

horizontal spacing between PAIRS of letters

Question 14

visual hierarchy

Answer 14

an arrangement of text in a graduated series to help readers scan and know where
to enter and exit the text

Question 15

descender

Answer 15

A piece of a letter that extends below the baseline.

Question 16

ascender

Answer 16

A part of a lowercase letter that rises above the main body of the letter (above the
x-height).

Question 17

x-height

Answer 17

The height of a typeface’s lowercase letters (disregarding ascenders and descen-
ders)

Question 18

baseline

Answer 18

The imaginary line on which most letters and other characters sit.