Flashcards in 4 Modes of Entry Deck (8)
what is a mode of entry?
a planned strategy to establish a businesses delivery of goods or services into a new market
what are the three most common modes of entry?
movement of goods, contractual agreements, development of strategies in other countries
what is licensing?
a contractual agreement that allowed one business to use another businesses intellectual property
what are the three types of licensing?
exclusive license, non-exclusive license and open source license
what is a joint venture?
are partnerships that allow businesses with complimentary skills to benefit from the others strengths
what is outsourcing?
a strategic decision to transfer certain activities in the business operations to external specialists or strategic allies
what is offsharing?
is the transfer of jobs to different countries to leverage an advantage such as cost