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Flashcards in 4 Modes of Entry Deck (8)
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what is a mode of entry?

a planned strategy to establish a businesses delivery of goods or services into a new market


what are the three most common modes of entry?

movement of goods, contractual agreements, development of strategies in other countries


what is licensing?

a contractual agreement that allowed one business to use another businesses intellectual property


what are the three types of licensing?

exclusive license, non-exclusive license and open source license


what is a joint venture?

are partnerships that allow businesses with complimentary skills to benefit from the others strengths


what is outsourcing?

a strategic decision to transfer certain activities in the business operations to external specialists or strategic allies


what is offsharing?

is the transfer of jobs to different countries to leverage an advantage such as cost


what is a sales subsidary?

sells the products of the ownership company through its subsidiaries