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Flashcards in 4 Modes of Entry Deck (8)
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1

what is a mode of entry?

a planned strategy to establish a businesses delivery of goods or services into a new market

2

what are the three most common modes of entry?

movement of goods, contractual agreements, development of strategies in other countries

3

what is licensing?

a contractual agreement that allowed one business to use another businesses intellectual property

4

what are the three types of licensing?

exclusive license, non-exclusive license and open source license

5

what is a joint venture?

are partnerships that allow businesses with complimentary skills to benefit from the others strengths

6

what is outsourcing?

a strategic decision to transfer certain activities in the business operations to external specialists or strategic allies

7

what is offsharing?

is the transfer of jobs to different countries to leverage an advantage such as cost

8

what is a sales subsidary?

sells the products of the ownership company through its subsidiaries