4: OPERATIONS Flashcards
What is operations management?
Operations management involves managing: processes, activities and decisions relating to the way that goods and services are produced/delivered.
Name 3 types of operational objectives.
- quality
- efficiency (labour)
- environmental
- costs
- in/output volumes
What is the significance of having a low unit cost in relation to competitors?
Low unit cost = offer lower selling price = more competitive and a high profit margin due to more sales.
unit cost formula
Unit costs = Total costs/ Total units
what are some examples of cost and volume operational objectives?
productivity higher, capacity utilisation higher, more items produced per machine, higher contribution cost per unit.
Formula for contribution cost
Contribution = selling price - variable costs
what is contribution cost?
Costs left over to pay the fixed costs before profit is made.
Why is good quality important for a business?
Good reputation/brand image, repeated sales, loyalty.
How can quality be measured by a consumer?
The reviews given, returns, punctuality of service or delivery time.
Formula for punctuality (quality management)
deliveries on time/total deliveries X100
What are some examples of quality based objectives?
reduce defect rates, reduce returns, improve consistency of reviews, increase punctuality (delivery).
What does it mean for a business to be flexible and efficient in terms of processes, deliveries and decisions?
In operations, how responsive to short term change is it and how effectively the assets are used.
examples of flexibility and efficiency based objectives
improve labour productivity, output per time period, lead times, capacity utilisation, delivery time.
examples of operational environmental objectives
reduce energy use, more renewable, recyclable packaging, materials used more sustainable, waste disposal better, carbon footprint of product/service down
What is innovation?
Putting a new idea into action (idea -> business)
What are the two types of innovation within a business and what do they mean?
(2x Ps)
Product ( launch/improving products) Process ( more efficient producing)
Benefits of process innovation
reduce unit costs due to economies of scale, less energy used, meet demand, more flexible, reduce lead time, better customer service and higher profits.
Benefits of product innovation
first mover advantage, early loyalty, good reputation/brand image, high market share, market leader opportunity
Internal influences on operational objectives
finances (affects investments, cash flow), HR ( training, quality of workforce), corporate objectives, marketing position (prices, nature of product, life cycle)
Define capacity
capacity of a business is a measure of how much output it can achieve in a given period
define capacity utilisation
The proportion of businesses capacity that is being used over a specific period.
Formula for capacity utilisation
actual output in period/maximum possible output X100
Why is capacity utilisation important?
- Measure production efficiency and helps set objectives
- Determines how much benefit from economies of scale
- alters ability to break even
- affects ability to meet demand or target audience
Risks associated with low capacity utilisation
- less economies of scale = high unit costs = high selling price = not competitive
- capital tied up in assets eg. labour, equipment and recourses
- less likely to break-even and be profitable in long term