4 Zones of Social Media

Question 1

list the 4 zones of social media

Answer 1

social community
social commerce
social entertainment
social publishing

Question 2

in social media communication travels using a _____________(________). within each __________ marketers can choose specific ___________ to place a message

Answer 2

medium (or channel)
medium
vehicles

Question 3

what are deal aggregators?

Answer 3

a service that is used to gather and display information about various discounts and offers from all places in one place.

Question 4

Difference between mass media and personal media vs social media?

Answer 4

Social media is a hybrid of mass media and personal media allowing you to either interact and connect with millions globally or one on one locally.

Question 5

social community examples

Answer 5

network sites
message boards
forums
wikipedia

Question 6

social community; social presence definition

Answer 6

used to indicate influencer’s moods, friends list, and status

Question 7

social publishing examples

Answer 7

blogging, shared branded content, advertising, PR, and resharing

Question 8

what are the 4 groups of social publishing

Answer 8

individual users
independent professionals
professional contributors
brands

Question 9

social commerce examples

Answer 9

buying and selling, servicing, managing , converting to transactions

Question 10

social commerce; social shopping definition

what forms do social shopping come in

Answer 10

active participation of and influence of others on a consumers decision making process.

opinions, reviews, recommendations, and experiences shared on social media

Question 11

social commerce; social storefront definition

Answer 11

online retail stores that operate within a social site like Facebook or Instagram.