ATTITUDES: Attitudes Towards People - Prejudice

Question 1

Define: prejudice

Answer 1

Holding a negative attitude towards the members of a group, based solely on their membership of that group.

Question 2

Can any group be the focus of prejudice?

Answer 2

Yes

Question 3

Prejudice involves members of a _________ group holding negative attitudes towards members of a _________ group

Answer 3

Majority (or “ingroup”)

Minority (or “outgroup”)

Question 4

Four character tics of prejudice? The majority group…

Answer 4

Believes they are superior
Tends to believe the minority group is different and “do not belong”
Thinks they are more powerful
Is insecure, fearing the minority group may be more powerful than them

Question 5

Define: old-fashioned prejudice

Answer 5

Members of the majority group openly reject minors group members and their views towards the minority group are obvious and recognisable to others
Eg. Segregation in US

Question 6

Define: modern prejudice

Answer 6

More subtle, hidden and expressed in ways more likely to be accepted within the majority group
Eg. Hidden racist attitudes

Question 7

Prejudice comprises of what components of the attitude?

Answer 7

Affective and cognitive components - because it’s a “pre-judgement”