4.1.3 = S/D + PED,XED etc Flashcards

1
Q

What is demand in a market?

A

The quantity of a good or service consumers are willing and able to buy at a given price in a given period of time.

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2
Q

Which way does the demand curve slope?

A

Down

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3
Q

Why is there an inverse relationship between price and quantity demanded?

A

1) The income effect - Ceteris paribus..As prices rise, the proportion of income required to purchase the good/service rises, decreasing the willingess and ability of the consumer to buy good/service…reducing Q demanded.

2) The substitution effect - Cetiris paribus..as prices rise, other goods and services become relatively cheaper, increasing their consumption and reeducing the willigness of consumers to pay higher prices.

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4
Q

What are non-price factors that shift the demand curve?

A

PASIFIC

Population - Increase in population, increase in willigness and ability of consumers to buy goods and services, increase demand, shifts right

Advertising - Positive advertising may result in more consumers willing and able to purchase the good at the same price, shifting demand right

Substitute goods price - If their price increases, competitiveness of this good increases, willigness and ability to consume the good increases, shifting D right.

Income - Income rises, willigness and ability to consume good increases, demand curve shifts right

Fashion - Changes in taste toward the consumption of the good

Interest Rates - Rates decrease, cost of borring decreases, cheaper for conusmer to borrow and spend, meaning the willigness and ability to consume goods that are typically bought on credit will increase

Complementary goods price - I.E Bread and butter. If price for one decreases then willigness to buy other increases AND ability increases due to increase in disposable income.

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5
Q

What is supply in a market?

A

The quantity of a good/service that producers are willing and able to produce at a given price in a given time period.

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6
Q

Which way does the supply curve slope?

A

Up

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7
Q

Why is there a direct relationship between price and quantity supplied?

A

Sellers like to make money, so as price rises, a seller will want to produce at a higher quantity to capititlise, therefore the supply increases.

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8
Q

What are the non-price factors that shift the supply curve?

A

Think PINTS in Weatherspoons are Cheap (PINTSWC)

Productivity - Labour productivity increases, there is an increase in output with no increase in cost, reducing cost of production, increasing firms willigness and ability to supply, shifting S right

Indirect tax - An expenditure tax that increases a firms costs of production. This reduces their willigness and ability to supply, shifting the supply curve left and up. The vertical distance between the two is the indirect tax.

Number of firms in the market - If these increase, the total supply increases, supply curve shifts right and down.

Technology - Improvements in tech will improve the productive efficiency of a company, reducing costs, increasing willigness and ability to supply, shifting supply right.

Subsidies - Money given to producers to reduce costs, increasing willigness and ability to supply, shifting supply right. The vertical distance between the two curves represents the subsidy.

Weather - Good weather can provide an increase in agricultural yield, increasing supply, shifiting right

Costs of factors of production - Rent, wages, raw material costs, transport costs, regulation, gas and electric. This decrease, willigness and ability to supply increases, shifting curve right.

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9
Q

What is the ‘price mechanism’?

A

The way in which price changes in response to changes in supply or demand, so that a new equilibrium position is reached.

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10
Q

What is ‘equilibrium’ in the price mechanism? What is another term for it? What does it show?

A

Where demand equals supply, AKA the ‘Market Clearing Price’.
It shows allocative efficiency, because the resources being used by firms to produce goods/services are perfectly following consumer demand.

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11
Q

What is the ‘price mechanism’ effective at doing?

A

At equilibrium, the price mechanism is most effective at efficiently allocating scarce resources to satisfy as many wants as possible and solving the basic economic problem.

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12
Q

What are the four functions of the price mechanism? What is their collective purpose?
Talk through an example of each.

A

The purpose of the four key functions of the price mechanism is to attain equilibrium.

Think Anal Sex In Rome

Allocate - Prices allocate scarce resources efficiently at equilibrium
*the resources being used by firms to prodce goods/services perfectly follow consumer demand.

Signal - Prices signal to producers the existence of shortages / surpluses in the market and the need for more/less resources
*if the producers price is above equilibrium, they will be signalled by full warehouse stores and perishing products, telling them there is excess supply, producers now know to reduce price toward equilibirum or lower output and shift supply right.

Inscentive - Prices provide inscentives for producers to change output to maxamise profits
*if the producers price is below equilibium, they will be signalled by long queues or sold out products, inscentivising them to raise prices, mitigate excess demand and maximise profits
*if above equlibrium, signal, inscentive to lower output

Ration - Prices ration scarce resources by encouraging or discouraging consumption
*higher prices ration demand by discouraging consumption

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13
Q

In a free market, why would a price above equilibrium not last?

A

NO DIAGRAM
1) Signal to producers that they have excess supply I.E empty tables at restaraunts. To clear this producers reduce price, signalling that there is excess supply and less resources needed in the market.
2) The lower price inscentivises producers to reduce output to make more profit, causing a contraction of supply.
3) The rationing function dictates that lower prices encourage greater consumption, an extension of demand.
4) With the contraction of supply and extension of demand, equilibrium is now met and there is an efficient allocation of resources.

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14
Q

In a free market, why would a price below equilibrium not last?

A

1) Producers find their products selling out quickly and many customers who are not able to purhcase their goods. To capitilise on this producers will raise prices, the rise in price signals that there is excess demand in the market.
2) The higher price and therefore higher profit margin inscentivises the producer to increase output in order to maximise profit, cuasing an extension of supply.
3) The increase in prices causes consumers to be less willing and able to purchase the good through the rationing function, causing a contraction in demand.
4) The extension of supply and contraction of demand causes the market to absorb the excess demand, returining prices to equilibrium where resources are being allocated efficiently and meeting consumer demand.

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15
Q

What happens to the price mechanism when demand shifts right?

A

When demand shifts right and price remains at P1, quantity demanded has increased to Q2 while supply remains at Q1, meaning there is excess demand.
1)Producers see excess demand through selling out quickly, long queues for products, customer orders not being filled etc. Producers then raise prices as a response to this.
2) The rise in price signals that there is excess demand.
3) Higher prices inscentivises firm to produce more, causing an extension of supply.
4) Through the rationing function of the price mechanism, higher prices cause consumers to buy less, causing a contraction in demand.
5) A higher price from P1 to P2 coupled with supply increase from Q1 to Q3 means the market finds a long term equilibirum without excess demand and there is now an efficient allocation of resources.
see flashcard for diagram

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16
Q

What happens to the price mechanism when demand shifts left?

A

When demand shifts left and prices remain at P1, quantity demanded has decreased from Q1 to Q3 while quantity supplied remains at Q1, meaning there is excess supply.
Then follow ASIR for excess supply, decrease in prices from P1 to p2, market returns to long term equilibrium and there is now an efficient allocation of resources.
see flashcard for diagram

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17
Q

What happens to the price mechanism when supply shifts right?

A

see flashcard for diagram
When supply shifts right and prices remain at P1, quantity supply has increased from Q1 to Q3 while demand at this price remains at Q1, meaning there is excess supply, shown in red.

ASIR -> Excess supply, too much stock, lower prices, signal to producers there is excess so they are inscentivised to produce less, this contracts supply, lower prices via rationing function disencourages consumption, contracting demand, price lowering to P2 coupled with contractions in supply and extensions in demand causes market to find new equilibrium at P2 Q2, creating the most efficient allocation of resources.

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18
Q

What happens to the price mechanism when supply shifts left?

A

see flashcard for diagram
When supply shifts left and price remains at P1, quantity demanded remains the same however quantity supplied has decreased to Q3, creating excess demand (in red).

ASIR -> Products selling out, long queue times, producers raise prices to clear this, rise in prices signals excess demand, producers are inscentivised to increase output to make profit, causing an extension of supply, via the rationing mechanism consumers are encouraged to spend less as prices are higher, contracting demand.
Price rising to P2, coupled with extension in supply from Q3 to Q2 and contraction in demand from Q1 to Q2 forms a new equilibirium without excess demand, an efficient allocation of resources.

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19
Q

What is PED?

A

Price Elasticity of Demand measures the responsiveness of quantity demanded given a change in price.
In simpler terms: how consumers react to a change in price.

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20
Q

What is the formula for PED?

A

% change in Q demanded / % change in price

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21
Q

How do you calculate a % change?

A

(change / original value) x 100

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22
Q

How is PED usually presented?

A

A single digit number, usually negative because of the inverse relationship between price and quantity, the minus sign is left unwritten.

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23
Q

What are the 5 different types of PED? What are they numerically? What do they mean? How are they presented on a graph?

A

Elastic - PED greater than 1, a certain % change in price will result in a greater % change in demanded. On a demand graph, this is less steep gradient, closer to horizontal, ofc sloping down.

Inelastic - PED less than 1, a certain % change in price will result in a lesser % change in quantity demanded. On a demand graph, this is a steep gradient, closer to vertical, ofc sloping down.

Perfectly elastic - PED = Infinity. Meaning any change in price will result in quantity demaned falling to 0. Consumers are willing to purchase all they can at this price, if price rises demand will decrease infinitly and if prices fall demand will increase infinitly. On a demand graph, this is a perfectly horizontal line.

Perfectly inelastic - PED = 0. Meaning any change in price will result in NO change in quantity demanded. On a demand graph, this is a perfectly vertical line.

Unit elastic - PED = 1. Any change in price will result in a proportionally equal change in demand. Price rises by 10%, demand will fall by 10%. A demand curve with unit PED throughout is like a drop in on a skateboard ramp.

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24
Q

What are the determinants of PED?

A

Think SPLAT

Substitutes - The higher number of close substitutes a good/service has, the more price elastic demand will be. The more price rises, consumers will switch to substitute products instead. The fewer substitutes, the close to price inelastic demand will be

Percentage of income - The greater the proportion of income a price change takes, the price elastic demand will be. For example if an expensive good rises 10% in price, this 10% will take up a large proportion of income, and demand will fall greater than if a product costing a few pence rises 10% in price.

Luxury or not - Luxury goods demand is more price elastic, necessities demand is more price inelastic.

Addiction - If the good is addicitive or habit forming, it will have a more inelastic PED. Consumers are less likely to care about the change in price

Time period - In the long run demand for goods and services is more likely to become price elastic as over time more substitues for the product enter the market.

25
Q

What is the significance of PED to a business?

A

Business can use PED to make pricing decisions that can increase total revenue.

26
Q

Using a diagram, explain how a business could increase revenue from lowering price on a good that is PED elastic.

A

see flashcard for diagram
1) The business knows that demand for its good is price elastic.
2) By reducing price from P1 to P2, there would be a proportionally greater increase in Q demanded from Q1 to Q2 than the price fall.
3) Given that total revenue is price of a good times by the number of units sold, a smaller price is being multiplied by a much greater quantity and resulting in an increase in revenue from 0P1AQ1 to 0P2BQ2.
4) The revenue gained is greater than the revenue lost.
5) HOWEVER the impact on profits is questionable as more units being produced means an increase in costs, and as profit is total revenue minus total costss, cost information would need to be known to work out whether profit would increase or not.

27
Q

Using a diagram, explain how a business could increase revenue from increasing price on a good that is PED inelastic.

A

see flashcard for diagram
1)The business knows that the demand for their good is price inelastc, meaning a % change in price will result in a smaller % change of quantity demanded.
2) Knowing this, the business increases the price of the good from P1 to P2, causing a proportionally smaller reduction in Q demanded from Q1 to Q2.
3) As total revenue is calculated by price of a good multiplied by number of units sold, we can see that revenue has increased from 0P1AQ1 to 0P2BQ2. Even though demand has decreased, the increase in price has absorbed this, and the revenue gains are greater than the revenue lost.
4) This increase in revenue IS INDICATIVE of an increase in profitability for the firm, as profit is calculated by total revenue minues total costs. As quantity demanded has decreased, the producer can lower output, reducing total costs while total revenue has risen, resulting in greater profits.

28
Q

How can a business that cannot set its own prices use PED to its advantage? For example one whos price is set by international markets,.

A

If such a business with elastic PED for its good is aware that a fall in price is coming, then it can prepare for the increase of demand by increasing output through hiring more workers, increasing capacity etc.

29
Q

What is PES?

A

Price elasticity of supply measures the responsiveness of quanitity supplied given a change in price.

30
Q

How is PES calculated?

A

% change in quantity supplied / % change in price

31
Q

What are the 5 types of PES? What are they numerically? What do they mean? How are they presented on a graph?

A

Elastic PES = PES greater than 1, a % change in price will lead to a greater % change in quanitity supplied, on a graph this is a softer gradient upwards closer to horizontal

Inelastic PES = PES less than 1, a % change in price will result in a smaller % change in quanitity supplied, on a graph this is a steeper upwards gradient closer to vertical

Perfectly elastic PES = PES is equal to infinity, any price above current then supply will lead to an infinite increase in production of goods and any price below then produciton of goods will fall to 0, on a graph this is a horizontal line

Perfectly inelastic supply = PES is 0, any change in price will result in no change in the quanitity supplied, on a graph this is a vertical line

Unit elastic supply - PES=1, % changes in price will result in a proportionally equal % change in supply.

32
Q

What are the determinants of PES?

A

Think PSSST

Production Lag - Agricultural products have a large production lag which makes it harder for suppliers to respond to changes in demand and price. Supply for such products is therefore price inelastic. If the price for the good increases, then the producers cannot respond in time and the proportionate increase in quantity supplied is less than the rise in price.

Stock - If levels of stocks are high then it is much easier for a producer to responde to changes in demand and price, meaning supply of these goods is price elastic.

Spare capacity - The more spare capacity, the easier it is for producers to respond to changes in deamnd and price, meaning a business with large spare capacity has a more price elastic supply

Substitution of factors of production - If a producer can easily substititue factors of production, then it is easier for them to respond to changes in demand and price, making their supply more price elastic.

Time - In the Long Run price elasticity of supply is more elastic as it is easier for firms to adapt production to meet changes in demand and price.
In the SHORT RUN there is fixed factors of production making it alore more difficult for firms to increase production to meet changes in demand and price.

33
Q

What is the significance of PES to a business?

A

It is in a business best interest to keep supply as elastic as possible so they can respond efficiently to changes in demand and price.

34
Q

How can a business make its supply more elastic?
Give an example for each

A

Again, relate to PSST

Shorten length of production lag - Investing in more up-to-date machinery
Increasing level of stocks - Investing in new warehouse
Increase spare capacity - Invest in new factory or office space
Increase subsitituatbility of factors of production - Buying multi-purpose machinery

35
Q

At what PED is total revenue maximised?

A

Unit elastic PED, so when PED = 1

36
Q

If a good has elastic demand, then what will happen to TR if the price increases and the price reduces?

A

Increase = Reduction in total revenue
Decrease = Increase in total revenue

37
Q

If a good has inelastic demand, then what will happen to TR if the price increases and the price reduces?

A

Increase = Increase in TR
Decrease = Decrease in TR

38
Q

What is cross elasticity of demand?

A

XED measures the responsiveness of quantity demanded of good A given a change in price in good B.
Think cross = across products

39
Q

How is XED calculated?

A

% change in Q demanded of product A / % change in price of product B

40
Q

What does it mean if XED is postive?

A

That the goods are substitutes, meaning if price for one goes up then so does demand for the other.

41
Q

What does it mean if XED is negative?

A

That the goods are complementary, meaning that if the price for one goes up then the demand for the other falls (becuase the demand for good A has also fallen)

42
Q

A business is selling two goods with an XED value of -3, how could they use to their advantage?

A

Negative XED = Complementary goods -> -3 is STRONG complementary -> this means if price for good A decreases then demand for good B will increase by 3 times more -> firm should lower price of good A to increase demand for good B, and then increase price of good B to capitilise on the increase in demand.

Example = Firm selling printers and printer ink, firm reduces price of printers, demand for both printers and ink increases, firms increase price of printer ink as this will have to be bought alongisde eachother.

43
Q

A business is selling two goods with an XED value of -0.2, what should the firm do to improve their competitive advantage?

A

Negative XED = complementary goods -> -0.2 is weak complementary -> firms should aim to improve the strength of this relationship

I.E via advertising, changing manufacturing process to make second good more essential ETC…

44
Q

A business is selling a good with an XED value of +3 in relation to the good of a rival firm, what should the business do to improve their competitive advantage?

A

Positive XED = subsititute goods -> +3 is strong substitute

1) firm can reduce their price to increase demand and therefore increase total revenue.
HOWEVER rival firm may also reduce price leading to a price war, reducing revenue for both firms.
If rival firm reduces their price, the firm should follow to maintain revenue unless non-price competition can reduce the XED.
If firm lowers prices they should be prepared for an increase in demand.

2) engage in non-price compeition such as quality, advertising, brand loyalty in order to reduce substitute nature between goods.

45
Q

What is Income Elasticity of Demand?

A

YED measures the responsiveness of quantity demanded given a change in income

46
Q

How is YED calculated?

A

% change in Q demanded / % change in income

47
Q

What does it mean if YED is positive or negative?

A

Positive = Normal good, meaning an increase in income leads to an increase in demand and vice versa

Negative = Inferior good, meaning a rise in incomes results in a decrease in demand I.E Margerine, as incomes rise people will prefer to buy butter.

48
Q

What 3 types of goods can be identifies from YED?

A

Normal good = Positive YED
Inferior good = Negative YED
Luxury good = Highly positive YED, greater than +1

49
Q

What is an elastic and inelastic YED?

A

Elastic = greater than 1, meaning a % change in income will result in a greater % change in Q demanded

Inelastic = greater than 0, less than 1….meaning a %change in income will result in a lesser % change in Q demanded

50
Q

How can YEDs be useful to a business?

A

When booms or recessions are forecast

51
Q

A business has calculated a YED for its product at +4 and a boom is forecast, what should the business do?

A

Positive YED = Normal good, as income rises so will demand
YED over +1 = Luxury good and ELASTIC, meaning a % rise in incomes will result in a greater rise in demand

A business must prepare for the increase in demand by increasing stocks, increasing capacity, increasing level of output through highering more workers or increasing producitivty of existing worker.

52
Q

A business has calculated a YED for its product to be -4 and a boom is forecast, what should the business do?

A

Negative YED = Inferior good, as incomes rise demand will fall, -4 means demand will fall 4 times more than income

A business must prepare for lower demand by decreasing level of stocks, decreasing output and employment. A business may look to stimulate demand through advertising or brand development to cushion the fall in demand.

53
Q

What are 3 criticisms of elasticity for business decision making?

A

Think ECV

1) Estimates - Elasticity calculations are only estimates, as data may be collected from surveys that cannot be fully trusted OR past data which may not reflect current consumer habits or accurately predict the future. Therefore important decisions should not only be based on Elasticiy calculations and instead be used as a guide.

2) Ceteris Paribus - The assumption of Ceteris paribus can be misleading. For all elasticity calculations only one variable is assumed to impact quanitity demanded/supplied however there are many other factors that come into play such as income, changes in fashion, interesest rates, consumer confidence ETC

3) Varies - Elasticity varies along the curve therfore business must be sure to re-calculate elasticity at every change in price.

54
Q

What is joint demand?

A

When demand for one product is directly and positively related to the demand for another product. Complementary goods, XED is negative.

55
Q

What is joint supply?

A

Where an increase/decrease in supply of one product leads to an increase/decrease in supply of another by-product.
I.E Oil and Fuel

56
Q

What is competitive demand?

A

When two products are substitutes, meaning as demand for one falls so does demand for the other.

57
Q

What is composite demand?

A

When a good has more than one use and is involved in the production process of the other good, so if demand for one rises then supply of the other falls. I.E Milk and yoghurt.

58
Q

What is derived demand?

A

When the demand for one good is derived from the demand for another. I.E The demand for machinery is derived from the demand for the items it produces.