4.3

Question 1

What’s global marketing

Answer 1

When brands market globally worldwide creating products to suit a world wide audience.

Question 2

Advantages of global marketing and drisadvatages

Answer 2

+eos and reach wider audience
-market research expensive

Question 3

Glocalisation

Answer 3

Amendments to marketing strategy to accommodate different local needs

Question 5

Ploycentric and ethnocentric and geocentric

Answer 5

P- international approach acclimating to local tastes Kit Kat green tea flavour
+sales increase as tailored to customer needs
-costs more for product development
E- based on belief that home country are superior no changes such as Burberry because their brand image and appeal is based on a British culture.
+eos
-lose sales not tailored to customer local needs
Geocentric- mix of the two.

Question 7

Ansoffs matrix

Answer 7

Product existing new
Market existing new

Question 8

Boston matrix

Answer 8

Market share high low
Market growth high low

Question 9

Cultural diversity factors that influence

Answer 9

Some country’s emphasise on business cards.
Tastes and trend different- alcohol.
Language - miss communications.

Question 10

Global niche market

Answer 10

Small segment of global market and have specific needs, greater opportunity in global markets as diff countries have diff cultures,

Question 11

How global niche markets link to mm

Answer 11

Product- emphasises on quality
Price- higher price charge than a mass market product
Promotion- focus on brand image
Place- depends on the country