454 Guest Speakers

Question 1

Katrina German

Answer 1

owns ethical digital, Katrina German original name which attracted those who she wanted to work with similar values to herself, this niched into a specific area which she wanted to be in
-The business does digital marketing, inclusion audits ensuring that things are accessible for those with disabilities which changes their website view for those who may have conditions which alter their viewing such as autism, epiliepsy, ADHD etc.

Question 2

Aqeel Wahab

Answer 2

from Mattel, writes short stories and papers, sketch to render to create designs, runway creates generative videos

Question 3

Shakya Abeywickerama

Answer 3

from Vandasta, Tech company from Saskatoon that grew into the states
-drive local economies
-local matters
-invest in our community

Question 4

Chris de Jong

Answer 4

Digitally Enabled Organization
SAS: software as a service
A company which has aligned the core parts of its business to be digitized rather than just individuals channels
Things good tech companies do:
1. Data informed decision making; data informed decisions such as Netflix algorithms
2. Personalization and segmentation unique journeys for your customers that span every channel they use not just personas
3. Process automation; complex tasks and taking them to streamline them to make them easier
How can a business become more digitally enabled?
- Create feedback loops, put something out, learn something from it and apply it to your business
- Co-Labs
- Show outcomes, what you can do and how

Question 5

Maygen Kardash

Answer 5

Advantages to work with an influencer;
Ampliyfing your reach
Create brand awareness
Building credibility and trust with your target auidence
Diverse creative content
Cost effective marketing
How to find the right influencer
Identify your niche auidene, location, subject, follower demographic

Question 6

Steve Dennis

Answer 6

Remarkable Retail, lessons from the book include transforming your company at the speed of disruption which is different dependent the industry your in or competitive set you follow
-brands that have emerged that disrupted a channel such as waraby parker, amazon trying new things or department stores who don’t try new things and would rather protect their status quo companies that struggle are often not playing offense, they should create a budget to experiment as those who succeed in these categories have created a budget to experiment, and their culture is wired to try new things
-many companies have viewed e-commerce growth separate from the entire brand and have misallocated resources investing too much on their websites
-Messy stores can mean cut in payroll, only having a short term benefit
-Understand how fast retail is changing, and the collapse of the middle where value sees more success and on the higher end spectrum however those who are stuck in the middle like the bay or sears, there is a lot of vulnerability
-Be customer centric not channel centric

Question 7

Tyler Dunn

Answer 7

Saskatoon coop, Co-op Food Store Marketing & Design
Vision- our communities first choice
Values- integrity, excellence and honest
124,000 members
1,400 team members
Award winning, reasonably priced items
Focus on fresh in urban and rural markets
Market analysis- to ensure that the store would be profitable, what food dollars are available in the area
Store layout- evaluating what the store may need and what they could offer
Hurdle rates, ROI, financial ability to pay and maintain
Pantry style store smaller, dairy, gas, etc Vonda
hybrid style store food, gas bar and liquor, bakery, grocery, card lock, agronomist
Conventional food stores, large rural location, fresh is around the perimeter of the store
Produce is a profitable area, usually at the front of the store
Urban Market- produce, deli, bakery, meat, hot foods all fresh is at the front of the store. Stores are expensive to build but have the opportunity to make more money
Branding- interior and exterior