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Boostez votre score au TOEIC > Fiche 14 - Marketing > Flashcards

Fiche 14 - Marketing Flashcards

1
Q

Notre marque a conquis le marché des boissons gazeuzes

A

Our brand has cornered the soft drink market

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2
Q

publicité

A

advertising

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3
Q

un publicité

A

an ad

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4
Q

L’an dernier nous avons dépensé 2 millions de dollars en publicité

A

Last year we spent 2 million dollars on advertising

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5
Q

faire de la publicité ou faire paraitre une offre d’emploi

A

To advertise

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6
Q

Ils font principalement de la publicité dans les journaux nationaux

A

They mainly advertise in national newspapers

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7
Q

Une campagne publicitaire

A

an ad campaign

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8
Q

espace publicitaire

A

advertising space

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9
Q

faire de la promotion, médiatiser

A

To publicize

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10
Q

consommateur

A

Consumer

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11
Q

La consommation

A

Consumption

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12
Q

Nous vivons dans une société de consommation

A

We are living in a consumer society

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13
Q

consommer

A

To consume

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14
Q

Les pays emergents ont des économies à forte consommation de pétrole

A

Emerging countries have oil-consumming economies

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15
Q

Biens de consommation

A

Consumer goods

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16
Q

biens durables

A

Consumer durables

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17
Q

le choix du consommateur

A

Consumer choice

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18
Q

La confiance du consommateur

A

Consumer confidence

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19
Q

Indice des prix à la consommation

A

Consumer price index

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20
Q

marché

A

Market

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21
Q

Nous devrions d’abord réaliser une étude de marché

A

We should carry out a market study first

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22
Q

Ce produit a été commercialisé pour la première fois en 2007

A

This product was first marketed in 2007

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23
Q

Les tendances du marché

A

Market trends

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24
Q

part de marché

A

market share

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25
Q

une campagne de marketing

A

Marketing campaign

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26
Q

Enquête marketing

A

Marketing survey

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27
Q

prix

A

price

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28
Q

les prix

A

pricing

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29
Q

politique de prix

A

Pricing plans / policy

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30
Q

Prix au comptant

A

Cash price

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31
Q

Coût de revient

A

cost price

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32
Q

prix indiqué

A

list price

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33
Q

fourchette de prix

A

price bracket

34
Q

réduction de prix

A

price cutting

35
Q

tarifs

A

price list

36
Q

gamme de prix

A

price range

37
Q

prix de revente

A

Resale price

38
Q

Prix de détail

A

Retail price

39
Q

prix de gros

A

wholesale price

40
Q

prix d’usine

A

direct price

41
Q

prix unitaire

A

unit price

42
Q

fixer un prix

A

To price

43
Q

décomposer un prix

A

To break down a price

44
Q

Nos prix s’entendent TTC

A

Our prices are quoted all taxes inclueded

45
Q

Prix révisables sans préavis

A

Prices subject to change without notice

46
Q

le prix convenu

A

The agreed upon price

47
Q

Produit

A

Product

48
Q

Nous proprosons également des produits sur mesure

A

We also offer custom-made products

49
Q

Notre nouveau produit se vent très bien au moyen-orient

A

Our new product sells very well in the middle-east

50
Q

produire

A

to produce

51
Q

Leur entreprise produit des pièces détachés pour l’industrie automobile

A

Their company produces spare parts for the car industry

52
Q

Un sous-produit ou produit dérivé

A

A by-product

53
Q

produit fini

A

End-product / finished product

54
Q

gamme de produit

A

Product line / range

55
Q

homologation du produit

A

Product registration

56
Q

la conception du produit

A

Product design

57
Q

Un produit qui ne se fait plus

A

Discontinued product

58
Q

Produits hauts de gamme

A

High-end products

59
Q

promotion, promotion professionnelle

A

Promotion

60
Q

Nous devons assurer la promotion du nouveau produit qui va être bientôt lancé

A

A new product will be launched shortly, it needs promotion

61
Q

promouvoir

A

To promote

62
Q

Nous utilisons la PLV pour promouvoir ce nouveau produit

A

POS materials are displayed to promote this new product

63
Q

Outils promotionnels

A

Promotion tools

64
Q

Plaquette

A

Brochure

65
Q

Dépliant

A

Booklet, leaflet

66
Q

Echantillons

A

Samples

67
Q

Prospectus

A

Literature

68
Q

Un bon de remboursement

A

A reimbusement voucher

69
Q

Gamme

A

Range / Line

70
Q

Nous proposons une gamme très étendue (complete) d’appareils éléctroménagers

A

We offer a comprehensive range of household appliances

71
Q

S’étendre de … à …

A

To range from …

72
Q

Nos activités vont de la conception de nouveaux systèmes jusqu’à leur installation dans les locaux de nos clients

A

Our activities range from designing new systems to installing them in our customers’ premises

73
Q

Moyenne gamme

A

mid rande

74
Q

Cible, objectif

A

Target/ goal / objective / aim

75
Q

Au cours du trimestre dernier, nous avons dépassé tous les objectifs de vente

A

Last quarter all sales targets were exceeded

76
Q

Cibler

A

To target

77
Q

Être en ligne avec les objectifs

A

To be on target

78
Q

Fixer des objectifs

A

To set targets

79
Q

Le chiffre d’affaires correspond aux objectifs

A

The turnover is on target

80
Q

Objectifs de vente

A

Sales targets

81
Q

Un marché cible

A

A target market

82
Q

Conquérir un marché

A

To corner a market

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