5-a-Day Questions Flashcards
(167 cards)
1
Q
Cultivation theory…
A
George Gerbner
2
Q
Media Effects theory…
A
Albert Bandura
3
Q
Identity theory…
A
David Gauntlett
4
Q
Ethnicity and Post-colonial theory…
A
Paul Gilroy
5
Q
Regulation theory…
A
Livingstone and Lunt
6
Q
Who theorised that “gender is a social construct”?
A
Judith Butler
7
Q
Which text was produced by Atomic London?
A
‘Rain For Good’ - WaterAid advert
8
Q
Which set texts were produced in 2016?
A
Rain For Good
Formation
I, Daniel Blake
9
Q
Which theory did Tzvetan Todorov create?
A
Equilibriums
10
Q
What’s the definition for ‘Media Forms’?
A
The types of media products e.g. newspapers, magazines etc.
11
Q
What are some of the films that Ken Loach has directed?
A
I, Daniel Blake
Sweet Sixteen
Raining Stones
12
Q
Who directed Beyoncé’s Formation video?
A
Melina Matsoukas
13
Q
Complete the line : “I’m so reckless when I rock my _______ dress”
A
Givenchy
14
Q
Who are some artists who have featured on Beyoncé’s Lemonade?
A
Kendrick Lamar
The Weeknd
Jack White
15
Q
Name a character from the Assassin’s Creed series
A
Aveline de Grandpre
16
Q
Who had the “Fandom” theory?
A
Jenkins
17
Q
Who does this theory match with? ‘media can impact the minds of the audience directly.’
A
Bandura
18
Q
Who have feminist theories?
A
Van Zoonen and hooks
19
Q
Who has representation theories?
A
hooks, Gilroy and Butler
20
Q
Who helped produce Straight Outta Compton?
A
Legendary Pictures
21
Q
Who has media language theories?
A
Levi-Strauss, Barthes and Neale
22
Q
What is correct to this statement? “A players representation of themselves within a game”
A
Avatar
23
Q
What is correct to this statement? “Massively multi-player online role playing game”
A
MMPORPG
24
Q
What is ONLY assessed in Component 1, Section B: Industries and Audiences?
A
Assassin’s Creed III: Liberation
25
What is the name of the protagonist in the WaterAid advert?
Claudia
26
What is cultural capital?
The media tastes and preferences of an audience, traditionally linked to social background
27
What is diegetic sound?
Sound that comes from the fictional world
28
What is a niche audience?
A small audience with specialized interests, tastes and backgrounds
29
What is intertextuality?
Where one media product inter-textually references another
30
Where id the Bounce genre originate?
New Orleans
31
True or False?
| Kiss of the Vampire is from 1963
True
32
Which text did MP Mhairi Black urge Conservative MPs to watch?
I, Daniel Blake
33
What was the name of the mission from AC3:L we watched in class?
A Fool's Errand
34
The Black Panther movement began in....
1966
35
True or False?
| Straight Outta Compton made approximately $100 million.
False
| It made $220 million
36
Who is the host of Late Night Woman’s Hour?
Lauren Laverne
37
What is the topic of the set episode of Late Night Woman’s Hour?
Home
38
Regulation, globalisation, OFCOM and Public interest are all terms you would associate with which theorist/s?
Livingstone and Lunt
39
‘The idea that the display of women’s bodies as objects to be looked at is a core element of western patriarchal culture’ is attributed to...
Liesbet van Zoonen
40
Which company was responsible for the distribution of Straight Outta Compton?
Universal
41
Which theorist said ‘conflict between binary opposites drives forward the narrative’?
Levi-Strauss
42
Which of the following is concerned with regulation of the media?
Livingstone and Lunt
43
Who stated ‘stereotyping is used to assert power’?
Stuart Hall
44
What did Judith Butler say?
Gender is a social construct
45
Who is concerned with post-colonialism?
Paul Gilroy
46
In which Rodgers and Hammerstein show did the song ‘Happy Talk’ appear?
South Pacific
47
Caribbean migrants arrived in the UK in 1948 aboard the ___. The arrival in June 1948 at Tilbury Dock, Essex, in England, marked the beginning of post-war mass migration.
Empire Windrush
48
Which is Dizzee Rascal’s real name?
Dylan Kwabena Mills
49
In what year was the album ‘Showtime’ featuring the song ‘Dream’ released?
2004
50
What appear as puppets in the video?
Policemen, Scots and Youths
51
What is the name of the dummy in the pram in Dream?
Lord Charles
52
What theorists are concerned with audiences?
Bandura, Gerbner, Hall, Jenkins and Shirky
53
Universal...
distributed "straight outta compton"
54
What genre is linked to Formation?
Bounce
55
What are the allusions in Formation?
Red Lobster
Albino Alligators
Illuminati
56
What acronym summarises the purpose of advertising?
AIDA
57
With reference to Tide, Gauntlett’s theory of identity suggests...
...the women in the advert act as role models of domestic perfection for the audience.
58
Which organisation regulates advertising in the UK?
ASA
59
WaterAid’s Claudia Sings/ Rain For Good urges audiences to text what word to donate £3?
SUNNY
60
Which advertising agency handled P&Gs campaigns during the 1950s?
DMB&B
61
What theorist is associated with the idea that audiences can use the media to 'pick and mix' aspects of identity?
Gauntlett
62
What happened on 30th October 2012?
Assassin's Creed III/AC3: Liberation were released
63
In what year was JFK assassinated did the Soviet Union launch a woman into space and was Kiss of the Vampire released?
1963
64
“one company owns a controlling stake in a number of smaller companies, which conduct business separately.” Describes...
Conglomerate
65
Ethnocentric means...
A belief in the superiority of one's own ethnic group or culture
66
When a story unfolds in chronological order...
Linear
67
Equilibrium- disruption-resolution is a narrative structure attributed to...
Todorov
68
________________ suggested there are ________ broad character types
Propp
| Eight
69
Good Vs Evil/ East vs West/ Male vs Female ..are examples of...
Binary Oppositions
70
Christopher Booker suggested that all stories are constructed from...
Seven basic plots
71
£12 million is the...
I, Daniel Blake net profit
72
1 is the number...
...of complaints needed for ASA to launch an inquiry
73
5 is the number...
...of women featured in the Tide print advert
74
110 million is...
...the number of people in USA watching Beyonce's super bowl half time show on television
75
2005 is the year...
...hurricane Katrina hits New Orleans
76
What is assessed on Component 1, Section B?
Audience and Industries
77
Name a set text that's assessed in C1, SB:
Assassin's Creed Liberation III
78
True or False?
| Tide is assessed in C1, SB.
False
| Tide is assessed in c1, sa
79
Who's associated with Media Industries
Hesmondhalgh
80
What section would this question be found in:
| How have new and digital technologies affected game consumption, regulation, marketing and distribution?
Section B
81
When was the BBC founded?
18th October 1922
82
What is the BBCs mission?
To inform, educate and entertain
83
What does BBC stand for?
British broadcasting corporation
84
Who regulates the BBC?
BBC Board and OFCOM
85
Which of these won't you find on the BBC?
Commercial adverts
86
What is the name of the book which appears in the video?
Techniques for photographing girls
87
What nationality is the temporary passport in the video?
Romanian
88
Are these lyrics correct?
| This cowboys running to himself
No
| This cowboys running from himself
89
Scopophilia means...
deriving pleasure from looking
90
What is the accepted musical genre for Riptide?
Indie folk-pop
91
Who observed this? ‘Western texts are presented from the perspective of a heterosexual man observing women as passive objects of desire’?
Laura Mulvey
92
Love & Belonging, safety, self-actualisation are all term you would associate with....
Abraham Maslow
93
‘2 named women who speak to each other’ is part of a test named after who...?
Alison Bechdel
94
Who identitified eight key characters types usually present in most media narratives?
Vladimir Propp
95
Who conducted an experiement into controlling and manipulating behaviour, where a dog was trained to salivate at the ring of a bell. This is useful in Media Studies as it reflects how the media can train audiences and invoke a reaction even if you don’t want to react at all!
Ivan Pavlov
96
What is the primary focus of this paragraph? “Buzzfeed, like any other online news source, needs to attract audiences in order to generate an income. Much of the money made by Buzzfeed will come from advertisers who will pay Buzzfeed to feature their content. This influences Buzzfeed to feature stories that have already proved themselves to be popular in other news and social media sites.”
Industry
97
What is the primary focus of this paragraph? “For example, the hard news story about an attack on a woman on Putney Bridge went viral on social media. A video of the stack was made available on YouTube and within a week had attracted half a million views. The hunt for the attacker also became a trending topic on Twitter.”
Influence of social media
98
What is the primary focus of this paragraph? “This makes the story a potentially popular one for Buzzfeed audiences which is why is was featured on their front page. The long headline makes it clear what information is offered within the story and positions it within the narrative of the ongoing story.”
Media language
99
What is the primary focus of this paragraph? “A man had been arrested but has since been cleared. This means the resolution to the narrative has been disrupted and so the enigma is reintroduced and the quest for the attacker continues.”
Narrative
100
What is the primary focus of this paragraph? “This maintains the audience’s potential interest in the story. Buzzfeed publishes these popular and ongoing stories in the hope that Twitter and other social media users will link to their version of the story, sharing it and ultimately driving more readers to their site, in time becoming opinion leaders themselves.”
Audience
101
An example of a print advert would be...
Tide
102
An example of a cross media campaign would be...
Straight Outta Compton
103
An example of a participatory e-media text would be...
Assassin's Creed III: Liberation
104
An example of a concept music video would be...
Vance Joy: Riptide
105
An example of an audio-visual text is...
WaterAid: Claudia Sings
106
Who thinks this... “the idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another”
Todorov
107
Who thinks this? “the idea that media images have come to seem more ‘real’ than the reality they supposedly represent (hyper reality).”
Baudrillard
108
Who thinks this? “the idea that signs can function at the level of denotation, which involves the ‘literal’ or common-sense meaning of the sign, and at the level of connotation, which involves the meanings associated with or suggested by the sign”
Barthes
109
Who thinks this? “the idea that cultivation reinforces mainstream values (dominant ideologies).”
Gerbner
110
Who thinks this? “the idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.”
Gauntlett
111
What was the set episode of Late Night Women’s Hour broadcast?
28/10/2016
112
Who is the host of Late Night Women’s Hour?
Lauren Laverne
113
From where here does the concept of hygge originate?
Denmark
114
How many guests are featured in this episode (and in moth others too)?
4
115
True or False?
| One of the guests is an interior designer.
False
116
Also known as ‘hermeneutic codes’. Used to describe an element of a narrative which requires the audience to ask questions/ requires answers/ creates mystery and intrigue.
Enigma codes
117
Also called ‘proairetic codes’. They describe small, quickly resolved events which drive the narrative forward. Any proairetic code suggests that another will follow. They are also linked with cause and effect and chronology. All ‘plots’ are composed of numerous units of proairetic codes.
Action codes
118
This was used by Barthes to define anything that is strongly connoted by a particular element of a text: meanings that go beyond the denotations that are present in any text.
Semantic codes
119
These are present in texts outside of structure. They tend to be the ‘deeper meanings’ we can draw from a narrative, sometimes as th result of repetition of particular visual codes, more often as the result of binary oppositions in the text.
Symbolic codes
120
These are also called referential codes. They relate to our shared understanding of how the world works and the established understanding of its properties. These could be a reference to almost anything in the body of human knowledge we can see being applied in the construction of a text!
Cultural codes
121
What is the name of the theorist who noticed that many narratives are structured around binary oppositions?
Levi-Strauss
122
The work of which director might inform your reading of Vance Joy’s Riptide?
Wes Anderson
123
Who in the 1970’s theorised that women were often represented in film as sexualised for a heterosexual male audience?
Laura Mulvey
124
With whom would you associate the pick’n’mix theory of identity?
Gauntlett
125
Who first proposed enigma codes as a narrative structure?
Barthes
126
What is an example of a public service radio channel?
BBC Radio 4
127
Does the selection of Lauren Laverne as host of Late Night Womams Hour uphold or subvert the typical ideologies of radio 4 talk show hosts?
Subvert
128
Which of these best describes the target audience of the set episode of Late Night Woman’s Hour?
Low-Brow or High-Brow
High-Brow
129
Which of these best describes the target audience of the set episode of Late Night Woman’s Hour?
Poorly educated or highly educated
Highly educated
130
What best describes the panellists of the set episode of Late Night Woman’s Hour?
Diverse
131
With who would you associate.... post-colonial theory?
Gilroy
132
With who would you associate... Post-modernism?
Baudrillard
133
With who would you associate… Genre Theory?
Neale
134
With who would you associate...the media effects debate?
Bandura
135
With who would you associate... Reception theory?
Hall
136
“Gender is a performance and the media is directing that performance.”
Butler
137
“Ofcom has played a democratising role in contemporary UK media.”
Livingstone and Lunt
138
The coming together of previously separate media industries and/or platforms; often the result of advances in technology whereby one device or platform contains a range of different features. The mobile phone, for example, allows the user to download and listen to music, view videos, tweet artists etc. All this can be done through one portable device.
Convergence
139
Fill the gaps: 'In media terms, a text that is _____________________ and exhibited across a range of media _____________________or platforms. This may include film, television, print, radio and the Internet.'
distributed
| formats
140
What is being described here? 'A group in which consumers are placed according to their age, sex, income, profession, etc. The categories range from A to E where categories A and B are the wealthiest and most influential members of society.'
demographic category
141
Briefly explain what is meant by the term 'CONNOTATION'
The suggested meanings attached to a sign, e.g., the red car in the advert suggests speed and power
142
'What the audience expects to see in a particular media text, for example the _____________________ of science fiction films may include: aliens, scientists, other worlds, gadgets, representations of good and evil, etc. Useful headings to discuss _____________________are: characters, setting, iconography, narrative, technical codes and representation.
conventions
143
A larger newspaper that publishes more serious news, for example The Daily Telegraph/ The Times.
broadsheet
144
audience segmentation...
where a target audience is divided up due to the diversity and range of programmes and channels. this makes it difficult for one programme to attract a large target audience.
145
Where texts incorporate examples of opposite values; for example, good versus evil, villain versus hero. These can be apparent in the characters, narrative or themes.
binary oppositions
146
A player's representation of themselves within a game.
avatar
147
How audiences react to media products e.g. by accepting the intended meanings (preferred reading).
audience response
148
The emotional changes a character goes through in the process of the narrative. The events in the story mean that they will 'transform' by the end of the story.
arc of transformation
149
audiences actively engage in selecting media products to consume and interpreting their meanings.
active audience
150
how media producers group audiences (e.g. by age, gender ethnicity) to target their products.
audience categorisation
151
Something that happens in the narrative that tells the audience that some action will follow, for example in a scene from a soap opera, a couple are intimate in a bedroom and the camera shows the audience the husband's car pulling up at the front of the house.
action code
152
The words that accompany an image (still or moving) contribute to the meaning associated with that image. If the caption or voice-over is changed then so may the way in which the audience interprets the image. An image with an anchor is a closed text; the audience are given a preferred reading. A text without an anchor is an open text as the audience can interpret it as they wish.
anchorage
153
The box set of Humans on DVD was rated at what age category by the BBFC?
15
154
Which if these is associated with the representation of masculinity in Humans?
Impulsive
155
Who argues that the media create hyperrealities based on a continuous process of mediation. What is encoded as ‘real’ (and what we decode through media products) is not ‘real’ but instead a ‘simulacrum’ which offers us a hyperreality that we accept as real because we are so consistently exposed to it.
Jean Baudrillard
156
Who suggests that genres exist within particular contexts and develop through borrowing from other texts.
Steve Neale
157
‘The majority of the ethnic actors are synths (“servants”) emphasizing ___________________’s notion of the black “slave” stereotype.’
Stuart Hall
158
With whom would you associate the three rules of robotics?
Isaac Asimov
159
Which character is this actor talking about? “He doesn’t have a lot of fun. I don’t know if you ever see him smile and he spends a lot of time out in cold, dingy places. He’s got a complicated past, he’s on a very personal and public mission but, if he succeeds, it could change the world.”
Leo
160
True or false
| Humans was Channel 4s most successful original drama in 20 years when it was aired.
True
161
Who is identified in the opening credits as developing the technology to create the synths?
David Elster
162
The visual aspects of a product that construct meaning and are part of media language are the
Visual codes
163
Horizontal Integration is
Where a media conglomerate is made up of different companies that produce and sell similar products
164
The literal meaning of a sign in a media text is its
Denotation
165
In terms of a media text, one that encourages the audience to want more money, up-market consumer items and a higher social position
Aspirational
166
The ways in which audiences can become actively involved with a product is called
Interactive audience
167
Conventions are
what the audience expect to see in a particular media text
