5 Steps to Conversation

Question 1

Step 1

Answer 1

Introduction: Read & Recognize
- This is the customer’s first impression of you
- Smile: Builds comfort
- Enthusiasm: Builds curiosity
- Eye contact: Builds trust

Question 2

Step 2

Answer 2

Short Story: Keep it Short & Simple
- Answers the questions: Who are you? and What are you doing?
- Let the customer know you have great deals

Question 3

Step 3

Answer 3

Presentation
- Put merchandise in their hands
- Yes/yes question: ask another question that is going to get a positive acknowledgement to your potential sale

Question 4

Step 4

Answer 4

Close
- Assume the sale
- Avoid Silence
- Be calm and confident

Question 5

Step 5

Answer 5

Everyone has Another Sale Hidden
- Introduce the second item as a special deal
- Remember, everyone has another sale hidden
- Introduce the second item a must have, maximize your sales
- More bang for your buck