Social Influence-Type Of Conformity And Explanations For Comformity

Question 1

Compliance-

Answer 1

Individuals accepts influence because they hope to achieve a favourable reaction from those around them.

An attitude/behaviour is adopted for rewards or approval associated with its adoption

Public change 👯👯, not personal 🚶🏾🚫

Question 2

Internalisation

Answer 2

Occurs when an individual accepts influence because the content of the attitude or behaviour proposed is consistent with their own value system

Question 3

Identification- 👥

Answer 3

A form of influence where an individual adopts an attitude or behaviour because they want to be associated with a particular person or group

Question 4

Informational Social Influence- ✅✅

Answer 4

A form of influence, which is a result of desire to be right ✅… Looking to others as a way of gaining evidence about reality 👀

Question 5

Normative Social Influence- 🚶🏾🚶🏾🚶🏾

Answer 5

Form of influence whereby an individual conforms with the expectations of the majority in order to gain approval or to avoid social disapproval

Question 6

Evaluation:

Difficulties in distinguishing between compliance and internalisation

Answer 6

With Compliance it would be typically assumed that a person publicly agrees but disagreed in private.
➡️It could be argued that the acceptance dissipates when in private due to the forgetting of information

With internalisation it would be typically assumed that a person would agree in public and private.
➡️it could be the case that the individual was initially only agreeing publicly. However after self-perception the come to subsequently accept that position as their own.

Question 7

Research support for normative influence:

Answer 7

Likenbach and Perkins (2003)
➡️found adolescents exposed to a simple message that the majority of their age peers not smoking ▶️ Subsequently lee to them being less likely to take up smoking.

Schultz et al. (2008)
➡️hotel guests shown a message that “75% of guests reused their towels each day” led to a 25% reduction in their own towel usage

↪️these studies support the claim that people shape their behaviour out of a desire to fit in with reference group

Question 8

Research support for informational influence:

Answer 8

Wittenbrink and Henley (1996)
➡️found that ppts. Exposed to negative information about African Americans (❌👦🏿 = led to believe was view of the majority hence later reporting more negative beliefs about a black individual)

Question 9

Normative influence may not be detected:

Answer 9

Researchers speculate whether individuals actually recognise/appreciate he behaviour of others as a causal factor in their own behaviour

Nolan et al. (2008)
➡️investigated whether people secreted influence of social norms on energy conservation behaviour ⚡️⚡️
➡️when asked about factors influencing energy conservation… People believed that the behaviour of neighbours had the least impact, yet results showed it had the strongest
➡️Suggests people rely on beliefs about what “should” motivate their behaviour hence under-detect impact of normative influence