how consumption and ownership of paraphernalia influence a sense of identity

Question 1

owning paraphernalia allows ppl to form?

Answer 1

an identity with HH

Question 2

what enables consumers to feel connected as part of the HH community?

Answer 2

clothing, accessories, technology associated with HH

Question 3

what is diff about HH fashion?

Answer 3

unlike fashion from other generations, HH fashion has cut across almost ethnic, age and socioeconomic boundaries

Question 4

what did designers such as Ralph Lauren do?

Answer 4

started their own HH lines and marketed them to higher socioeconomic classes, coinciding with videos and lyrics displaying symbols of wealth and prestige (thick gold chains, fast sports cars etc.)

Question 5

what is an easily recognisable part of HH?

Answer 5

graffiti

Question 6

what is graffiti used for?

Answer 6

as a symbol to provide link to HH’s origin

Question 7

today, HH graffiti can be seen?

Answer 7

almost anywhere/everywhere (art galleries, t-shirts, covers)

Question 8

what is widespread in Aus?

Answer 8

the consumption of HH in terms of clothing, graffiti and record sales

Question 9

e.g. of Aus consumption of HH?

Answer 9

Hilltop Hoods was 9th in terms of record sales in 2014 in Aus

Question 10

what is shown from Hilltop Hoods record sales?

Answer 10

that aud are willing to support local HH content

Question 11

since access to internet has become more widespread, what have ppl been searching for info on HH from?

Answer 11

online magazines such as Hip Hop weekly and Hip Hop Legacy